Should I buy Alphabet stock in 2025?

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At HelloSafe, our expert has been monitoring Alphabet's stock performance for over three years. Every month, tens of thousands of users in Singapore rely on us to interpret market trends and identify the most promising investment opportunities. Our insights are provided for informational purposes only and should not be considered as investment advice. In line with our ethical code, we have never been, and will never be, compensated by Alphabet.

What is Alphabet?

How much is Alphabet stock?

The price of Alphabet stock is rising this week. As of now, Alphabet shares trade at USD 154.28, showing a 1.92% gain in the last 24 hours but a 3.58% decline over the past week, with a market capitalization of USD 1.88 trillion.

The average daily trading volume over the past three months is 41.97 million shares. Alphabet’s P/E ratio stands at 17.38, with a dividend yield of 0.54%, and a stock beta of 1.01, indicating volatility closely aligned with the broader U.S. market.

Investors in Singapore should note the share’s moderate volatility, which can offer both risks and opportunities for those seeking exposure to U.S. technology leaders.

Our full analysis on Alphabet stock

We have conducted a rigorous review of Alphabet Inc.'s latest financials, integrating the company’s robust quarterly results and the stock’s trajectory from 2022 through 2025. Drawing from a blend of proprietary quantitative models, technical signals, sectoral market data, and a granular competitive landscape, this analysis aims to distill why Alphabet’s shares, at current levels, may merit renewed investor attention. So, what factors position Alphabet as a prime entry point into the technology sector as we head into 2025?

Recent Performance and Market Context

Stock Price Movement:
Alphabet (NASDAQ: GOOGL) currently trades at $154.28 per share, reflecting a recent uptick of 1.92% in the last trading session. Despite some pressure—characterized by a 3.58% weekly decrease, a 12.3% pullback over the last six months, and an 18.5% dip year-over-year—the market capitalization remains formidable at $1.88 trillion. Notably, this correction occurs in the context of elevated volatility across U.S. tech equities, suggesting an environment ripe for discerning accumulation.

Positive Recent Events:
Alphabet’s Q1 2025 results have set a positive tone. Revenue surged to $90.2 billion, up 12% year-over-year (14% in constant currency), while net income advanced 46%. Earnings per share (EPS) jumped by 49%, underlining both top- and bottom-line strength. Segmentally, Google Cloud exhibited a remarkable 28% growth, reinforcing Alphabet’s expansion beyond its search dominance. The company’s capital return initiatives are equally noteworthy, with a 5% dividend hike (to $0.21 quarterly) and a newly authorized $70 billion buyback—signals of management’s conviction in Alphabet’s intrinsic value.

Favorable Macroeconomic and Sector Backdrop:
Throughout 2025, technology equities have remained focal to global portfolio allocations, particularly for sophisticated investors in Singapore and pan-Asian markets. Alphabet’s scale, geographic diversification, and digital-first business model provide resilience against cyclical volatility as enterprise and consumer digital adoption intensifies, augmented by secular growth in cloud, AI, and digital subscriptions.

Technical Analysis

Indicators (RSI, MACD, Moving Averages):
- The RSI (14) stands at 44.89, highlighting a neutral—if slightly overlooked—zone suggestive of neither overbought nor oversold conditions.
- MACD (12,26) signals a mild bearish undertone (-0.41), yet Williams %R at -59.10 flags a short-term buy opportunity.
- Importantly, Alphabet trades below its 20-, 50-, 100-, and 200-day moving averages (respectively: $157.18, $160.28, $175.75, $170.94), reflecting a technical reset.

Support, Resistance, and Momentum:
Key support sits at $144.48 and $137.58, with resistance at $161.64 and $171.90—both suggesting well-defined risk-reward paradigms. The pivot point ($154.74) aligns closely with the latest close, positioning the stock at a potential inflection. While the immediate structure appears technically muted, the presence of robust support and incipient signs of stabilization increase the probability of a reversal. The ADX (22.28) suggests trend formation is nascent, leaving room for a bullish phase should fundamental catalysts materialize.

Implication for Timing:
This technical confluence—deep below long-term averages, neutral RSI, and stabilizing momentum—often precedes reaccumulation phases. For investors seeking to capture price dislocations in dominant tech franchises, Alphabet’s current chart seems to represent an excellent opportunity.

Fundamental Analysis

Revenue Growth, Profitability, Strategic Expansion:
Alphabet’s financials strike a compelling profile of momentum and prudence:

• Quarterly revenue: $90.2 billion (+12% YoY)
• Operating margin: Expanded to 34% (+2ppt YoY)
• Net income: +46% YoY
• EBITDA: $35.09 billion (+21.5% YoY)

Segmental standouts include a robust Google Cloud (+28% YoY, now a $12.3 billion quarterly business) and surging paid subscriptions (270m+ across YouTube/Google One). The move to expand AI-powered solutions across core products (Gemini 2.5, AI Overviews reaching 1.5bn users/month) further positions Alphabet at the vanguard of digital transformation.

Attractive Valuation:
Despite extraordinary growth, Alphabet’s P/E stands at 17.38, and forward P/E at 16.56—levels rarely seen among mega-cap tech peers for such robust earning power. For context:

• Historical ranges: Alphabet’s median P/E over the past 5 years hovers near 25-30.
• Peers: Microsoft (MSFT) trades at ~30x earnings; Amazon (AMZN) at over 40x.

The PEG and P/S ratios reinforce that Alphabet’s current valuation may be undemanding, particularly given >10% revenue growth, leadership in high-margin verticals, and best-in-class free cash flow conversion.

Structural Strengths:

• Innovation: Alphabet’s relentless R&D spending (among the highest globally) drives sustained leadership in search, AI, and cloud.
• Market Share: Maintains commanding positions in global search, video streaming (YouTube), and rapidly growing in cloud computing.
• Brand and Ecosystem: Google remains a top global brand, with integrated platforms spanning search, maps, ads, cloud, productivity, and consumer hardware.
• Balance Sheet: Substantial cash reserves strengthen strategic flexibility for M&A and shield against macro shocks.

These factors underscore why the fundamentals justify renewed investor interest—especially at current prices.

Volume and Liquidity

Sustained Trading Volume = Market Confidence:
Alphabet boasts a 3-month average daily trading volume of nearly 42 million shares, reflecting deep institutional engagement, broad global following, and exceptional secondary liquidity. Such robust volumes underpin the company’s appeal as a staple in global portfolios—crucial for Singaporean and regional investors who value flexibility in entry and exit points.

Float Favourable to Dynamic Valuation:
With dual-class share structures (GOOGL and GOOG), a substantial float, and constant participation from passive and active funds, Alphabet’s pricing fairly absorbs new information swiftly. High liquidity not only mitigates transaction risk but also facilitates the dynamic re-rating often seen amid accelerating growth or operational inflection points.

Catalysts and Positive Outlook

Growth Catalysts:

• AI Integration: Ongoing integration of Gemini 2.5 AI, with clear breakthroughs in search and productivity tools, positions Alphabet to monetize AI at scale ahead of most competitors.
• Cloud Acceleration: Google Cloud’s 28% growth rate (outpacing both global cloud and the company’s overall pace) provides strong multiyear revenue visibility; demand for AI-driven cloud solutions is only accelerating.
• Paid Subscriptions: Surpassing 270 million paid users across platforms like YouTube Premium and Google One signals the success of Alphabet’s initiative to diversify revenues and reduce reliance on advertising.
• Capital Returns: The 5% dividend hike and $70 billion share repurchase program showcase management’s long-term confidence and present a tangible yield for investors—rare among mega-cap techs.
• ESG Initiatives: Alphabet’s leadership on sustainability and corporate responsibility enhances its global brand standing, increasingly important for institutional flows from Singapore and Asia.

Favourable Sector and Regulatory Context:
While U.S. and global regulatory scrutiny persists, Alphabet’s diversified revenue streams, fortress balance sheet, and proactive legal strategy equip it to navigate policy changes. Meanwhile, as digital adoption and AI acceleration remain secular trends, top-tier tech franchises such as Alphabet are attractively positioned to outperform.

Investment Strategies

Short-, Medium-, and Long-Term Entry Arguments:

• Short-term:
• Stock appears to be forming a technical base near strong support ($144.48), with neutral/oversold indicators and the prospect of quick mean reversion should sentiment shift.
• Upcoming catalysts (e.g., AI product launches, dividend date on June 16, 2025) may trigger renewed inflows.
• Medium-term:
• Exceptional earnings visibility in Cloud and subscription businesses augur well for continued outperformance.
• Share buyback activity could offer a technical tailwind to price action over coming quarters.
• Long-term:
• Alphabet’s capacity for recurring high-margin growth, best-in-class innovation, substantial cash reserves, and enduring market monopolies in core products present a compelling compounding thesis.
• Current valuation multiples provide an entry point not seen in recent market cycles—implying the stock may be entering a new bullish phase as fundamentals reassert their primacy over headline volatility.

Ideal Positioning:
The present window places Alphabet near cycle lows, technically and fundamentally, yet brimming with imminent growth catalysts—an alignment that seems ideal for building or adding to positions ahead of the next secular uptrend.

Is It the Right Time to Buy Alphabet?

Summary of Key Strengths:

• Consistently strong revenue growth, profitability, and margin expansion
• Momentum in high-growth segments (Google Cloud, AI, subscription services)
• Attractive valuation relative to both history and peers
• Outstanding cash flow generation and capital return policies
• Leadership in AI innovation and digital ecosystem breadth

Optimistic Projection:
With fundamentals that justify renewed interest, improving capital allocation (via buybacks and dividends), and strengthening momentum in growth drivers like AI and cloud, Alphabet seems to represent an excellent opportunity for investors seeking exposure to blue-chip technology with outsized upside.

While short-term volatility may persist, the convergence of a supportive technical setup, compelling valuation, and transformational growth catalysts positions Alphabet as a prime candidate for serious consideration in diversified technology portfolios—with particular relevance for sophisticated Singaporean and pan-Asian investors.

Ultimately, as technology reshapes the global economy, few opportunities combine scale, resilience, and innovation as convincingly as Alphabet. The coming quarters may well reveal that current price levels were the foundation for the stock’s next sustained bullish phase, inviting investors to participate in a new era of digital leadership and value creation.

How to buy Alphabet stock in Singapore?

Buying shares of Alphabet Inc. (GOOGL) online is both simple and secure when you use a regulated broker in Singapore. Today’s leading platforms offer user-friendly apps, robust security, and access to US stocks like Alphabet, allowing you to purchase either in your own name (‘cash buying’) or through Contracts for Difference (CFDs). Spot buying means you own actual shares, while CFDs allow you to trade on price movements with leverage. Both approaches have specific advantages and costs to consider. For detailed comparisons of Singaporean brokers, see our brokerage table further down the page.

Cash buying

A cash purchase means you buy Alphabet shares outright on the US Nasdaq exchange and become the direct owner of the shares. Typically, Singapore brokers charge a fixed commission per US stock order, often around SGD 5–8 per trade (approximately USD 4–6). Suppose Alphabet’s current price is $154.28 USD per share. With a SGD 1,350 (about USD 1,000) stake, and after a typical SGD 7 fee, you could buy about 6 shares (6 x $154.28 = $925.68), leaving room for the commission and a small currency buffer.

Gain scenario

✔️ Gain scenario: If Alphabet’s share price rises by 10%, your 6 shares are now worth $1,018.68 (6 x $169.71), up by about $93. This means a gross return of nearly +10% on your original investment before any tax or currency conversion fees.

Trading via CFD

CFDs (Contracts for Difference) let you speculate on Alphabet’s share price without owning the underlying shares, and you can use leverage to multiply your exposure. CFD brokers typically earn via a ‘spread’ (the small difference between buy and sell prices) and charge overnight financing fees for leveraged positions held open after market close.

Example: CFD leverage gain scenario

For example, if you invest SGD 1,350 (USD 1,000) in a CFD with 5x leverage, you gain exposure to SGD 6,750 (USD 5,000) worth of Alphabet shares. ✔️ Gain scenario: If Alphabet’s share price rises by 8%, your leveraged position gains 8% × 5 = 40%. That’s a gain of SGD 540 (USD 400 on a SGD 1,350 outlay, excluding fees and costs).

Final advice

It’s essential to compare broker fees, platform features, and terms in detail before you invest—costs can vary significantly between Singaporean providers, especially when trading US stocks with real shares or CFDs. Your final choice should match your investment goals: direct ownership for long-term gains, or CFDs for short-term, leveraged trading. You’ll find a full broker comparison table later on this page to help guide your decision confidently.

Our 7 tips for buying Alphabet stock

The latest news about Alphabet

Alphabet Q1 2025 results show exceptional financial momentum with direct relevance for Singapore investors. Over the past week, Alphabet reported robust first-quarter results, with revenue up 12% year-over-year to $90.2 billion and net income surging 46%, outpacing most technology peers. Operating margins expanded, and EPS rose nearly 49%. These figures are significant for Singapore-based investors as Alphabet remains a heavily weighted component in global tech indices, including those tracked by popular regional ETFs and unit trusts on the Singapore Exchange (SGX). The increased earnings enhance the attractiveness of Alphabet within portfolios held by Singaporean institutional and retail investors seeking exposure to global technology growth.

Alphabet advances AI initiatives in Asia-Pacific, supporting Google Cloud adoption and business productivity in Singapore. Alphabet’s aggressive expansion in artificial intelligence, highlighted by the rollout of Gemini 2.5 and rapid growth in Google Cloud (up 28% year-over-year), has strong resonance in Singapore, a nation prioritizing AI integration for economic transformation. Google Cloud Singapore, a regional hub, continues to secure partnerships with local enterprises and government projects, helping local clients deploy advanced AI-driven solutions. This positions Alphabet as a foundational technology partner in the city-state’s digital strategy and provides revenue diversification outside of core advertising – a factor viewed favorably by Singaporean market watchers.

Shareholder returns are accelerating via increased dividends and a new $70 billion buyback programme. Recently, Alphabet’s Board approved a 5% increase in the quarterly dividend, now $0.21 per share, and authorized an additional $70 billion share repurchase. These moves signal strong confidence in free cash flow generation and meet growing demand from global investors, including those in Singapore, for both growth and yield. With Singapore investors often facing limited domestic yield options, the enhanced dividend profile and sustained buyback activity are especially appealing within portfolios seeking steady USD-based returns.

Technical analysis presents mixed short-term signals but stable outlook for long-term investors. Despite the stock’s roughly 3.6% decline over the past week and a near-term bearish bias as Alphabet trades below key moving averages, core technical indicators (RSI ~45, ADX at neutral strength) do not suggest heightened volatility. The major support levels around $144 and $137 provide potential downside protection, while the market consensus price target remains 30% above the current share price. For active Singapore traders and institutional allocators, current technicals may warrant a patient, long-term approach, especially considering Alphabet’s resilient fundamentals and new capital distributions.

Singapore’s regulatory openness and local partnerships favour Alphabet’s continued expansion across data, cloud and digital services. Alphabet benefits from Singapore’s progressive regulations around data usage, AI, and cloud services, reinforcing the company’s ability to operate regional Google Cloud infrastructure and roll out innovations like AI-powered search features and digital subscriptions. The city-state’s role as a testbed for smart city and fintech initiatives—many involving collaboration with Google—further anchors Alphabet’s presence and sustained growth pathways. This regulatory clarity, combined with Alphabet’s deep local integration, enhances visibility for Singapore investors and supports confidence in the stock’s long-term value proposition.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.