Should I buy Baidu stock in 2025?

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At HelloSafe, our expert has been monitoring Baidu's performance for more than three years. Every month, thousands of users in Singapore rely on us to decode market trends and highlight the most promising investment opportunities. Our analyses are provided for informational purposes only and should not be taken as investment advice. In line with our ethical charter, we have never received, and will never accept, any payment from Baidu.

What is Baidu?

How much is Baidu stock?

The price of Baidu stock is rising this week. As of the latest close, Baidu shares are trading at $87.65, showing a 24-hour gain of $0.95 (+1.10%) but a weekly dip of 0.30%.

The stock’s beta is 0.37, indicating lower volatility compared to the broader market. For Singapore-based investors, Baidu’s stable beta and attractive valuation could make it a compelling option, though regional and sector fluctuations remain key factors to monitor.

Our full analysis on Baidu stock

We have thoroughly reviewed Baidu’s latest financial results and conducted a comprehensive evaluation of its stock performance over the past three years. Leveraging our proprietary algorithms, which integrate financial indicators, technical analytics, sector signals, and competitive intelligence, we have synthesized a clear picture of Baidu’s current investment profile. So, what factors might enable Baidu to re-emerge as a strategic entry point into the high-growth Asian technology sector in 2025?

Recent Performance and Market Context

Baidu’s share price closed at $87.65 on May 8, 2025, with a weekly change of -0.30% but a robust monthly gain of +8.76%, signaling burgeoning market interest after a period of correction. While the one-year trend shows a decline of -19.34%, recent performance brackets Baidu at the higher end of its six-month low, which bottomed at $74.71 and peaked at $116.25 over the past 52 weeks. The average daily trading volume remains healthy at 4.79 million shares, indicating sustained investor attention amidst a mixed market backdrop.

• AI Business Evolution: 2024 marked a decisive pivot from an Internet-centric enterprise to a true AI-first company, heralding new avenues for value creation.
• Autonomous Driving Acceleration: The Apollo Go service achieved a landmark with 1.1 million rides in Q4, up 36% year-over-year, and executed full driverless operations across China as of February 2025. Expansion into Hong Kong and continued government support for smart transportation act as significant tailwinds.
• Technological Reach: Baidu’s AI platforms (notably ERNIE) managed 1.65 billion API calls daily by December 2024, a testament to scalable AI adoption.
• Shareholder Value: Over $1.7 billion has been returned via share repurchases, signaling robust free cash flow and management’s confidence in the intrinsic value of the company.

In the broader context, China’s commitment to AI and smart infrastructure remains intact, supporting a constructive secular growth scenario for Baidu and its peers. For Singapore-based investors seeking exposure to next-generation Asian tech, Baidu’s recent trajectory merits renewed attention.

Technical Analysis

A meticulous review of Baidu’s technical chart structure in May 2025 indicates a stock in consolidation, poised between support and resistance zones that could catalyze a bullish inflection:

• Moving Averages: The stock trades just below all major simple moving averages—20-day ($86.66), 50-day ($89.69), 100-day ($88.52), and 200-day ($89.12).
• This signals a technical low, often a precursor to mean-reversion upward, especially as the price clusters tightly below these key levels.
• Support and Resistance:
• Strong support at $84.51 and in the $76.86–$77.43 range offers confidence in downside protection.
• Resistance lies at $88.43–$89.69 and $91.23, with a further threshold at $97.48–$98.49—clear breakout triggers should momentum shift positive.
• Momentum Indicators:
• RSI at 48.95 denotes a neutral stance—neither oversold nor overbought—providing latitude for a new trend.
• Williams %R at -44.72 flashes a buy signal at this juncture.
• MACD remains slightly bearish (0.16, sell signal), but the weak ADX (13.40) suggests limited trend strength and the potential for a near-term shift.

Technical sentiment is neutral to slightly bearish, but the combination of robust support, the formation of a technical base, and the proximity to major moving averages points to a scenario where the risk/reward dynamic seems increasingly favorable for strategic accumulation. Should broader market sentiment turn abruptly positive, Baidu appears primed to enter a new bullish phase.

Fundamental Analysis

Baidu’s fundamentals present an increasingly compelling narrative, underpinned by resilient profitability and a disciplined strategic pivot into AI:

• Revenue & Earnings Strength:
• Q4 2024 revenue stood at $4.68 billion, with Baidu Core revenue rising by 1% year-over-year despite a broader slowdown in online marketing (-7%).
• AI Cloud revenues surged +18% year-over-year in Q4 ($1.34 billion), validating the AI-first strategy.
• Net income for FY2024 topped $3.26 billion, while diluted EPS reached $9.03, both reflecting solid cash generation and strong cost discipline.
• Attractive Valuation:
• Trading at a forward P/E of 8.60 and a price/book ratio of only 0.82, Baidu stands at a steep discount to global peers—comparable US or Asian tech stocks frequently trade at double or triple these multiples.
• A price/sales ratio of 1.66 further anchors the value story, reinforcing Baidu’s merits for value-oriented investors.
• Structural Strengths:
• The company’s relentless AI innovation, via platforms like ERNIE and Apollo Go, underscores a strong and defensible technology moat.
• A robust mobile ecosystem, bolstered by 679 million MAUs for its flagship app, affirms Baidu’s enduring top-tier presence in China’s internet economy.
• Shareholder alignment is assured, with co-founder Robin Li retaining 57.6% voting power, providing long-range leadership stability.

Baidu’s fundamentals justify renewed interest, especially in an AI-accelerated global landscape where technological leadership commands premium valuations.

Volume and Liquidity

Liquidity is a vital barometer of investor confidence, and Baidu scores impressively on this front:

• Average Daily Volume: With nearly 4.8 million shares changing hands daily over the past three months, Baidu enjoys highly liquid trading conditions, minimizing price gaps and facilitating both tactical and long-term entry points.
• Market Capitalization: At $31.35 billion, the stock offers institutional-grade scale and resilience, further validated by ongoing robust buybacks.

Float and trading volume strongly suggest that should positive catalysts materialize, price appreciation may accelerate dynamically. Such liquidity ensures that valuations remain responsive to both company performance and broader tech sector sentiment.

Catalysts and Positive Outlook

Several high-impact catalysts position Baidu for outsized outperformance in the coming quarters:

• AI Cloud Growth: The AI Cloud business is on a secular upswing (+26% YoY in Q4), outpacing the company’s legacy segments and providing a scalable, high-margin revenue stream.
• Autonomous Mobility Leadership: With Apollo Go’s full driverless launch and swift gains in ridership, Baidu stands at the forefront of the autonomous vehicle revolution, a sector projected for exponential growth in China and beyond.
• Innovation Trajectory: Baidu’s rapid-fire deployment of new AI-native search experiences and its ERNIE platform’s external API adoption mark it as an R&D powerhouse.
• Favourable Sectoral Winds: China’s policy support for AI and smart mobility, matched by strong tech sector undercurrents in Asia, enhance Baidu’s capacity to capture incremental demand.
• ESG & Governance: Ongoing efforts to integrate robust ESG policies and shareholder-friendly practices (such as the sizable buyback program) heighten institutional appeal and valuation potential.

The confluence of these drivers provides the structural DNA for a new phase of sustainable, innovation-led growth—making Baidu a technology stock with arguably the best visibility into next-generation revenue opportunities among its Chinese peers.

Investment Strategies

Baidu’s current technical low and the emergence of multiple near-term catalysts point toward a timely window for strategic positioning:

• Short-Term:
• Range-bound movement below major moving averages, combined with strong support, presents potential for tactical swings. News-driven momentum (upcoming product launches or regulatory advances) may amplify gains for agile investors.
• Medium-Term:
• As AI Cloud and Apollo Go revenues accelerate, the technical break above the $91.23 and $98.49 resistance zones would likely affirm the start of a new bullish trend, making positions initiated at present levels particularly attractive.
• Long-Term:
• Trading at historically compressed valuations, Baidu’s foundational pivot into AI and smart mobility could deliver sustained outperformance as these segments compound over the next several years. Long-term investors appear well-placed to benefit from both sector tailwinds and any mean-reversion in valuation multiples.
• Entry Timing:
• The stock’s location just above established support and beneath resistance, along with the latent potential for a sector rally, signals an ideal accumulation opportunity for those seeking a blend of value and innovation.

Is it the Right Time to Buy Baidu?

Drawing these themes together, there are several compelling reasons why Baidu seems to represent an excellent opportunity in 2025:

• Compelling valuation entry: The current forward P/E of 8.60 and price/book below 1.0 provide rare exposure to growth at value-pricing levels.
• Structural strengths: Market leadership in AI, a rapidly expanding cloud business, and a defensible mobile ecosystem equip Baidu for robust mid-term growth.
• Favourable technical positioning: Consolidation above multi-year supports and below key moving averages hints at a likely bullish reversal, especially if positive sector catalysts materialize.
• Strong liquidity: Sustained trading volume and large-scale buybacks reflect institutional confidence and bid up the stock’s support foundations.
• Alignment with secular trends: China’s ongoing investment in AI, smart infrastructure, and autonomous vehicles ensures Baidu’s relevance and revenue runway deep into the next decade.

While it remains prudent to monitor regulatory changes and competition, the stock’s current configuration—low valuation, rapid innovation, and positive technical base—may well justify a reassessment from investors seeking credible growth and value in Asian tech. For investors in the Singapore market with an appetite for global technology leaders, Baidu could be entering a new bullish phase that makes now a particularly interesting time to consider building or expanding a position.

In summary, Baidu stands at the nexus of deep value and transformative growth. For those prepared to seize opportunity at a pivotal juncture in China’s technology evolution, Baidu’s combination of fundamentals, momentum, and innovation pipeline suggests a stock on the cusp of renewed outperformance and one that deserves close and confident attention.

How to buy Baidu stock in Singapore?

Purchasing Baidu stock online has become both simple and secure for investors in Singapore, thanks to regulated brokers that strictly adhere to financial authorities such as MAS or the US SEC. You can typically buy Baidu shares in two main ways: by owning the stock outright (spot buying), or by trading Contracts for Difference (CFDs) that mirror Baidu’s share price movements. Spot buying allows you to become a direct shareholder, while CFDs are ideal for those seeking flexibility, leverage, and short-term trading. If you’re not sure which method suits you best, check our broker comparison just further down the page.

Spot buying

Spot buying refers to the direct cash purchase of Baidu shares on an exchange, making you a registered shareholder. For Singaporean retail investors, this is usually done through an online stockbroker providing access to US markets, such as NASDAQ, where Baidu is listed and traded in US dollars (USD). Fees for spot trading commonly include a fixed commission per order—typically around USD $5–$10 (about SGD 7–14) per transaction.

Important example

Example: Suppose Baidu’s share price is $87.65 USD. With a $1,000 stake, you can buy approximately 11 shares ($1,000 ÷ $87.65 ≈ 11.4), accounting for a small brokerage fee of about $5.
✔️ Gain scenario: If the share price rises by 10%, your holdings would now be worth about $1,100.
Result: That’s a +$100 gross gain (+10%) on your investment.

Trading via CFD

CFD trading lets you speculate on Baidu’s price movements without actually owning the shares. Instead, you enter into a contract with your broker that replicates gains or losses as if you held the stock, often with access to leverage. Fees for CFDs usually consist of the spread (the difference between buy and sell prices) and, if your position is held overnight, daily financing costs.

Important example

Example: You open a CFD position on Baidu with $1,000 and 5x leverage. This means you’re exposed to $5,000 worth of Baidu stock price movement.
✔️ Gain scenario: If Baidu’s share price increases by 8%, your position profits by 8% × 5 = 40%.
Result: That’s a $400 gain on your $1,000 stake (not including spread or potential overnight charges).

Final advice

Before committing your funds, it’s essential to compare brokers’ fees, trading platforms, and terms—there’s a handy comparison table available further down the page. The best method for buying Baidu stock depends on your objectives: spot buying is usually suited to long-term investors keen on direct ownership, while CFDs offer flexibility for those aiming for short-term opportunities with added leverage. Take the time to choose the approach—and broker—that matches your investment style and risk profile.

Our 7 tips for buying Baidu stock

The latest news about Baidu

Baidu expands autonomous driving operations, with Hong Kong test license boosting regional ambitions. Baidu’s Apollo Go was granted permits to conduct autonomous driving testing on public roads in Hong Kong in November 2024, marking a significant step towards the company’s internationalization strategy. This move, directly adjoining Singapore’s own push into smart mobility and autonomous vehicle adoption, paves new ground for potential collaborations and technology transfers across Asia. Singaporean analysts are closely monitoring Baidu’s technology export prospects, viewing the Hong Kong expansion as a possible precursor to future Southeast Asian initiatives, a scenario that could strengthen Baidu’s competitive posture and long-term top-line growth in the region.

Baidu’s AI Cloud sees sustained high growth, driven by demand for full-stack AI solutions. Baidu’s AI Cloud revenue accelerated by 26% year over year in Q4 2024, showcasing the strength of the company’s shift towards an AI-first business model. Enterprise clients across Asia—including regional multinationals with Singapore headquarters—are increasingly seeking mature AI infrastructure to power digital transformation. This positions Baidu as a compelling vendor in a market where Singapore’s government and private sector are strategically investing in AI adoption, suggesting upside from regional expansion of AI cloud services and API partnerships.

ERNIE platform’s surging usage underpins Baidu’s generative AI leadership in Asia. In December 2024, Baidu’s ERNIE large language model managed 1.65 billion API calls daily, with a remarkable 178% quarter-on-quarter surge in external usage. As Singapore positions itself as a regional AI innovation hub, Baidu’s proven AI stack may attract more enterprise users and ecosystem partners in Southeast Asia. The rise in third-party API integrations and cross-border collaborations could make Baidu’s technology increasingly relevant in the Singaporean market, potentially fostering joint ventures or pilot programs.

Baidu’s technical picture is stable, with strong support and upside potential according to analyst consensus. At $87.65 as of May 8, 2025, Baidu stock finds technical support above $84.50 despite trading below key moving averages, suggesting a period of consolidation and limited immediate downside risk. With an average analyst target price of $111.44—representing approximately 30% upside—the stock appears attractive from a value perspective, especially for investors in Singapore seeking exposure to undervalued Chinese tech with tangible growth vectors in AI and mobility.

Baidu intensifies shareholder returns through substantial share repurchases. Baidu returned US$356 million to shareholders in Q4 2024, culminating in over $1.7 billion deployed since 2023, reflecting management’s confidence in the company’s intrinsic value and its ability to generate robust free cash flow. For global investors, including those in Singapore, this sustained buyback activity signals a disciplined capital allocation strategy and a commitment to shareholder value, reinforcing the stock’s appeal within long-term, growth-oriented portfolios.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.