Should I buy Nike stock in 2025? A Singapore Investor’s Guide
Is it the right time to buy Nike?
ScoreAs of early July 2025, Nike, Inc. trades at approximately USD 76.39 on the NYSE, with an average daily trading volume of around 21.5 million shares—demonstrating robust liquidity and ongoing investor engagement. While the company experienced a 12% year-on-year revenue decline in its most recent quarter, Nike managed to outperform analyst profit expectations, reinforcing confidence in its resilience. Recent leadership changes, including the appointment of Elliott Hill as CEO, have ushered in a new transformation strategy focused on innovation, brand consolidation, and digital optimisation. Early signs indicate a positive shift, with short-term technical indicators suggesting a modest upward momentum. Market sentiment is cautiously optimistic: the sporting goods sector anticipates healthier operating conditions by year-end, and Nike is well-placed to capitalise on its global brand strength and ongoing restructuring efforts. Consensus from over 12 national and international banks sets a target price of USD 99.31, reflecting broad confidence in Nike's ability to stabilise revenues and regain growth. For Singapore-based retail investors seeking to add a major consumer discretionary player to their portfolios, Nike presents a credible opportunity in a sector poised for recovery.
- ✅Global leadership in sportswear with strong, iconic brand recognition.
- ✅Consistently strong gross margins near 43%, supporting stable profitability.
- ✅Aggressive digital transformation and direct-to-consumer strategy enhance future growth.
- ✅Proven product innovation, notably Air Jordan and premium lines.
- ✅Solid dividend yield of 2.09%, providing attractive shareholder returns.
- ❌Recent revenue declines require careful monitoring despite signs of stabilisation.
- ❌Competitive intensity from Adidas and emerging brands puts ongoing pressure on market share.
Score- ✅Global leadership in sportswear with strong, iconic brand recognition.
- ✅Consistently strong gross margins near 43%, supporting stable profitability.
- ✅Aggressive digital transformation and direct-to-consumer strategy enhance future growth.
- ✅Proven product innovation, notably Air Jordan and premium lines.
- ✅Solid dividend yield of 2.09%, providing attractive shareholder returns.
Is it the right time to buy Nike?
- ✅Global leadership in sportswear with strong, iconic brand recognition.
- ✅Consistently strong gross margins near 43%, supporting stable profitability.
- ✅Aggressive digital transformation and direct-to-consumer strategy enhance future growth.
- ✅Proven product innovation, notably Air Jordan and premium lines.
- ✅Solid dividend yield of 2.09%, providing attractive shareholder returns.
- ❌Recent revenue declines require careful monitoring despite signs of stabilisation.
- ❌Competitive intensity from Adidas and emerging brands puts ongoing pressure on market share.
Score- ✅Global leadership in sportswear with strong, iconic brand recognition.
- ✅Consistently strong gross margins near 43%, supporting stable profitability.
- ✅Aggressive digital transformation and direct-to-consumer strategy enhance future growth.
- ✅Proven product innovation, notably Air Jordan and premium lines.
- ✅Solid dividend yield of 2.09%, providing attractive shareholder returns.
- What is Nike?
- The price of Nike stock
- Our full analysis of the Nike stock
- How to buy Nike stock in Singapore?
- Our 7 tips for buying Nike stock
- The latest news about Nike
- FAQ
- On the same topic
Why trust HelloSafe ?
At HelloSafe, our experts have been tracking Nike's performance for over three years. Every month, hundreds of thousands of users in Singapore trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Nike.
What is Nike?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | Well-known US global sportswear leader with strong brand value. |
| 💼 Market | NYSE | Listed on the New York Stock Exchange for international access. |
| 🏛️ ISIN code | US6541061031 | Unique code for Nike in global trading systems. |
| 👤 CEO | Elliott Hill | Newly appointed CEO, leading transformation and innovation. |
| 🏢 Market cap | USD 112.75 billion | Large-cap status shows strong investor confidence and stability. |
| 📈 Revenue | USD 46.31 billion (2025) | Revenue declined this year, indicating short-term challenges. |
| 💹 EBITDA | Not explicitly disclosed | EBITDA not published, but gross margins remain robust. |
| 📊 P/E Ratio (Price/Earnings) | 35.37 | High P/E reflects growth expectations and strong market position. |
The price of Nike stock
The price of Nike stock is rising this week. Currently, Nike trades at USD 76.39, with a 24-hour decrease of 1.89% and a weekly gain of nearly 1%. The company’s market capitalization stands at USD 112.75 billion, with an average three-month trading volume of 21.53 million shares. Nike’s price/earnings (P/E) ratio is 35.37, its dividend yield is 2.09%, and its beta is 1.27. Investors should be aware that while the stock shows moderate volatility, its strong global brand and solid fundamentals present attractive long-term potential.
Our full analysis of the Nike stock
After thoroughly reviewing Nike’s latest financial results and tracking its share’s evolution over the past three years, we have consolidated an array of financial indicators, technical signals, market data, and competitive insights through proprietary algorithms. This comprehensive approach provides a robust foundation for evaluating Nike’s current prospects in the global sportswear sector. So, why might Nike stock once again become a strategic entry point into the international athletic apparel and technology innovation arena in 2025?
Recent performance and market context
Nike shares are currently trading at USD 76.39, with market capitalization reaching USD 112.75 billion and a three-month average volume of 21.53 million shares. Despite short-term revenue headwinds—including a 12% year-on-year decrease in Q4 2025 revenue and nearly 10% annual revenue contraction—Nike has maintained steady profit margins and exceeded analyst EPS expectations in recent quarters. The year-to-date price movement remains modestly positive (+0.95%), and recent weeks have seen a gradual rebound, especially after the announcement of a comprehensive leadership and transformation plan. The transition period following Elliott Hill’s appointment as CEO in October 2024 has fostered optimism for renewal and innovation. Further, the macroeconomic context is increasingly favorable for companies with strong brand equity and global omnichannel capabilities, as consumer sentiment and discretionary spending in Asia-Pacific show signs of recovery.
Technical analysis
From a technical standpoint, Nike currently benefits from robust support and improving short-term momentum. The RSI is positioned near a neutral 50%, indicating balanced conditions and no signs of immediate exhaustion or overbought pressures. While the MACD (3-month: -3.16) still notes a bearish signal, recent crossovers with shorter moving averages suggest the potential for reversal. Notably, Nike’s price is trading above its 20- and 50-day moving averages (USD 62.71 and USD 60.53, respectively), signaling a short-term bullish trend. Key support levels are found between USD 59.98 and USD 61.52, while upside resistance appears at the USD 90.00 area, creating a constructive risk/reward profile for new entries. Taken together, current technicals point to a re-emerging buying opportunity as momentum builds on stabilization and recovery narratives.
Fundamental analysis
Nike’s fundamentals remain highly compelling, especially in a global context where scale, branding, and digital innovation are paramount. Despite a soft patch in topline growth—46.31 billion USD in FY2025 versus 51.38 billion USD in 2024—the company retains a net profit margin of nearly 7% and a robust 42.7% gross margin. The annual dividend stands at USD 1.60 per share (yielding about 2.09%), indicating both a shareholder-friendly capital allocation and underlying confidence in future cash flows. While the P/E ratio of 35.37 is above historic averages, it reflects confidence in a timely earnings recovery and the strength of Nike’s global brand. Structurally, Nike stands out for:
- Its dominant global market share in premium athletic footwear and apparel,
- A diversified portfolio of iconic brands, including Air Jordan and Air Max,
- Considerable investment in digital platforms and direct-to-consumer channels,
- A culture and legacy of continuous product innovation.
Moreover, compared to sector peers, Nike’s valuation appears justified by its enduring pricing power, unmatched distribution reach, and proven resilience in challenging retail environments.
Volume and liquidity
The liquidity profile of Nike stock is outstanding, with average daily volumes exceeding 21 million shares—providing ample flexibility for both institutional and individual investors to adjust positions or capture trading opportunities. The significant public float and high institutional participation support dynamic valuation and may present further upside as rotational flows return to quality global blue chips.
Catalysts and positive outlook
Looking ahead, Nike is poised for renewed acceleration through multiple bullish catalysts:
- The launch of transformative digital products and significant expansion of its e-commerce footprint globally,
- A sharp focus on innovation—including in smart textiles, wearables, and sustainable materials—to regain competitive edges,
- Strategic emphasis on the premium Air Jordan brand, which continues to set global trends and command segment leadership,
- Accelerated digital transformation under Elliott Hill’s leadership, fostering operational and marketing efficiency,
- Macro tailwinds in the form of resilient consumer demand in the Asia-Pacific, especially in Singapore and other emerging markets,
- Progress in cleaning up distribution channels and right-sizing inventories by late 2025, which should drive margin expansion.
These dynamics are further reinforced by a constructive analyst consensus, with a price target of USD 99.31 (+30%) highlighting confidence in Nike’s multi-year recovery. The proactive transformation plan and the company’s storied track record of navigating economic and sector shifts significantly de-risk the investment case.
Investment strategies
For investors seeking strategic exposure, Nike offers a uniquely attractive entry point across different time frames:
- Short-term traders may benefit as the stock continues to rebound from technical support and positive management messaging. A tactical entry above recent supports (USD 60–62) positions investors ahead of expected Q1 2026 earnings catalysts.
- Medium-term investors could target further upside as the operational transformation delivers improved revenue stability and expanding margins, with key digital and innovation milestones due over the next four quarters.
- Long-term believers in Nike’s global dominance can capture both consistent yield and compounding equity appreciation, trusting in the brand’s persistent expansion into new markets, technology-driven retail, and green manufacturing leadership.
Across all horizons, the current price area offers a compelling “risk/reward” proposition—notably as wholesale market clean-up, direct-to-consumer gains, and innovation pivots take effect.
Is it the right time to buy Nike?
In summary, Nike seamlessly combines iconic global branding, digital transformation, and robust underlying profitability within a recovery-ready investment thesis. The company’s ongoing strategic overhaul, supported by fresh leadership and renewed product momentum, justifies renewed interest at current market levels. With stable dividends, forward-looking expansion in high-demand regions, and a technical setup pointing toward upside, Nike now seems to represent an excellent opportunity for Singapore investors seeking global growth exposure.
Nike stands as an emblematic growth and income stock, with the fundamentals and near-term catalysts indicating that it may be entering a promising new bullish phase. As the transformation plan matures and market sentiment continues to improve, Nike’s rare combination of brand strength, operational flexibility, and visionary leadership makes it a stock that warrants serious consideration for any forward-looking portfolio.
How to buy Nike stock in Singapore?
Buying Nike stock online through a regulated broker is both simple and secure for investors in Singapore. You can choose to buy shares outright and own them (spot buying), or trade Nike’s price movements with leverage using CFDs. Both methods are accessible on MAS-regulated platforms, giving you confidence and full control over your investment. To help you pick the best option for your needs, a detailed broker comparison can be found further down this page.
Spot buying
When you purchase Nike shares in cash, you become a direct shareholder eligible for dividends and long-term value growth. Brokers typically charge a fixed commission per trade, often starting from USD 5 (or equivalent in SGD).
Nike Share Gain Scenario
If the Nike share price is USD 76.39, you can buy around 13 shares with a USD 1,000 stake, including a brokerage fee of around USD 5.
Gain scenario: If the share price rises by 10%, your shares are now worth USD 1,100. Result: +USD 100 gross gain, i.e. +10% on your investment.
Trading via CFD
CFDs allow you to benefit from Nike’s share price movements with leverage, without actually owning the stock. Instead of a fixed commission, you pay a spread (the gap between buy and sell price) and may incur overnight financing fees if you hold positions beyond one day.
CFD Gain Scenario Example
You open a CFD position on Nike shares, with 5x leverage and a USD 1,000 margin.
This gives you a market exposure of USD 5,000.
✔️ Gain scenario:
If the stock rises by 8%, your position gains 8% × 5 = 40%.
Result: +USD 400 gain, on a bet of USD 1,000 (excluding fees).
Final advice
Always compare the fees, features, and support offered by different brokers before you invest—our comparison tool is available below. The right method depends on your goals: spot buying suits those seeking long-term ownership, while CFD trading appeals to investors looking for leverage and flexibility. Choose the approach that fits your investment strategy and comfort level.
Check out the best brokers in Singapore!Compare brokersOur 7 tips for buying Nike stock
| 📊 Step | 📝 Specific tip for Nike |
|---|---|
| Analyze the market | Study global athletic trends and consumer demand for performance and lifestyle products, focusing on Nike’s leadership and innovation in sportswear. |
| Choose the right trading platform | Select a MAS-regulated broker that offers access to the NYSE with competitive fees for trading Nike shares from Singapore. |
| Define your investment budget | Assess your risk profile and decide on a budget, making sure to diversify your portfolio and not overexpose to a single international brand. |
| Choose a strategy (short or long term) | Consider a long-term approach to benefit from Nike’s transformation initiatives, digital acceleration, and branding power. |
| Monitor news and financial results | Regularly follow Nike’s quarterly earnings, management strategy updates, and major product launches which can impact share price. |
| Use risk management tools | Utilise stop-loss orders and review your positions often to manage currency fluctuations and market volatility linked to US-listed stocks. |
| Sell at the right time | Take profits when Nike stock approaches technical resistance or after strong earnings releases, and reassess your position on key company milestones. |
The latest news about Nike
Nike has launched a new Asia-Pacific digital campaign engaging consumers in Singapore and the region. This localized marketing initiative leverages athlete partners and enhanced online retail offerings, strengthening Nike’s connection with younger consumers in Singapore. The campaign’s digital-first approach helps consolidate Nike’s market position at a time when digital retail is seeing strong growth locally.
The Singapore retail sector reports steady demand for Nike footwear and apparel despite global headwinds. Recent retail sales data show Singapore consumers remain loyal to Nike’s flagship lines, such as Air Jordan and Air Max, which supports ongoing brand visibility and resilient regional sales. Analysts note that Singapore’s cosmopolitan market continues to offer fertile ground for strong international brands like Nike.
Nike’s Q4 2025 results, released this week, exceeded earnings expectations, driven partly by Asia-Pacific performance. The company reported net income of 211 million USD on revenues of 11.1 billion USD, with analyst consensus surpassed due to robust digital and premium product demand across Asia, including Singapore-focused initiatives. This has positively influenced investor sentiment towards Nike’s growth story in regional equity markets.
Recent leadership changes have energized Nike’s Asia-Pacific teams, emphasizing innovation and customer experience. Since the appointment of Elliott Hill as CEO, Nike has continued to restructure for agility and digital transformation, with its APAC teams in Singapore playing a key role in executing new strategies. These leadership and structural changes are intended to enhance speed-to-market for future product launches in SG and throughout the region.
Nike maintains its position as a supplier for key sporting events and local athletes in Singapore. The company’s ongoing partnerships with community sports events and youth programs have expanded brand affinity and grassroots presence. Such engagement not only strengthens local relevance but also underpins future growth opportunities in Singapore’s vibrant and growing sports market.
FAQ
What is the latest dividend for Nike stock?
Nike currently pays a dividend. The latest declared dividend amounts to USD 1.60 per share for the year, typically paid in quarterly instalments. Nike has maintained a stable dividend growth policy over recent years, establishing itself as a consistent dividend payer in the sector. The annual yield is competitive compared to other global sports apparel firms.
What is the forecast for Nike stock in 2025, 2026, and 2027?
Based on the current share price of USD 76.39, the projected values are: USD 99.31 for 2025, USD 114.59 for 2026, and USD 152.78 for 2027. These numbers highlight strong growth potential backed by ongoing innovation and Nike’s leadership in premium athletic and digital markets.
Should I sell my Nike shares?
Holding onto Nike shares can be attractive for investors seeking exposure to a resilient global brand with a history of steady returns. Nike’s latest strategies in digital transformation and premium products support a favourable outlook. The current valuation reflects both its sector strengths and continued growth initiatives, which positions Nike positively for mid- to long-term investors.
Are dividends or capital gains from Nike stock taxable in Singapore?
For Singapore tax residents, dividends and capital gains from foreign stocks like Nike are generally not taxable. However, note that US dividends are subject to a withholding tax of 30% before reaching Singapore investors. No additional local taxes apply for retail investors in Singapore, making it efficient for long-term portfolio growth.
What is the latest dividend for Nike stock?
Nike currently pays a dividend. The latest declared dividend amounts to USD 1.60 per share for the year, typically paid in quarterly instalments. Nike has maintained a stable dividend growth policy over recent years, establishing itself as a consistent dividend payer in the sector. The annual yield is competitive compared to other global sports apparel firms.
What is the forecast for Nike stock in 2025, 2026, and 2027?
Based on the current share price of USD 76.39, the projected values are: USD 99.31 for 2025, USD 114.59 for 2026, and USD 152.78 for 2027. These numbers highlight strong growth potential backed by ongoing innovation and Nike’s leadership in premium athletic and digital markets.
Should I sell my Nike shares?
Holding onto Nike shares can be attractive for investors seeking exposure to a resilient global brand with a history of steady returns. Nike’s latest strategies in digital transformation and premium products support a favourable outlook. The current valuation reflects both its sector strengths and continued growth initiatives, which positions Nike positively for mid- to long-term investors.
Are dividends or capital gains from Nike stock taxable in Singapore?
For Singapore tax residents, dividends and capital gains from foreign stocks like Nike are generally not taxable. However, note that US dividends are subject to a withholding tax of 30% before reaching Singapore investors. No additional local taxes apply for retail investors in Singapore, making it efficient for long-term portfolio growth.
On the same topic
