Should I buy Nike stock in 2025?
Is Nike stock a buy right now?
ScoreNike (NYSE: NKE) is currently trading at approximately $58.91, with an average daily trading volume of nearly 20 million shares—a level that highlights consistent market engagement even after a period of significant volatility. The stock has experienced a notable decline over the past year, largely due to challenging macroeconomic conditions and broad-based sales decreases, particularly in its critical Greater China market. Despite these headwinds, Nike has surpassed analyst expectations in its most recent quarter, reporting earnings and revenue numbers comfortably ahead of consensus, which has prompted a measured but positive reassessment among investors. The ongoing implementation of Nike’s 'Win Now' strategic priorities—focused on innovation, operational efficiency, and expanding direct-to-consumer channels—signals the company's intent to solidify its leadership in the global sportswear sector. Sector-wide, the shift toward digital engagement and direct sales is accelerating, and Nike’s resilient brand equity, strong cash balance, and commitment to innovation position it well to benefit as consumer demand stabilises. Based on the consensus of more than 30 national and international banks, the target price for Nike is set at $76.58. While near-term risks remain, Nike's long-term prospects and renewed focus on product and brand reinvigoration make it a stock to watch for patient investors.
- ✅Strong global brand recognition anchored by decades of consumer trust and loyalty.
- ✅Consistent dividend growth over 23 years, currently yielding an attractive 2.72%.
- ✅Robust financial position with $10.4 billion in cash and short-term investments.
- ✅Innovative momentum with increased investment in product, digital, and direct sales.
- ✅Expanding opportunities through renewed focus on women’s and lifestyle categories.
- ❌Recent declines in sales and profit, especially across Greater China, remain a concern.
- ❌Margins under pressure from discounting and inventory adjustments, requiring careful strategic execution.
- ✅Strong global brand recognition anchored by decades of consumer trust and loyalty.
- ✅Consistent dividend growth over 23 years, currently yielding an attractive 2.72%.
- ✅Robust financial position with $10.4 billion in cash and short-term investments.
- ✅Innovative momentum with increased investment in product, digital, and direct sales.
- ✅Expanding opportunities through renewed focus on women’s and lifestyle categories.
Is Nike stock a buy right now?
ScoreNike (NYSE: NKE) is currently trading at approximately $58.91, with an average daily trading volume of nearly 20 million shares—a level that highlights consistent market engagement even after a period of significant volatility. The stock has experienced a notable decline over the past year, largely due to challenging macroeconomic conditions and broad-based sales decreases, particularly in its critical Greater China market. Despite these headwinds, Nike has surpassed analyst expectations in its most recent quarter, reporting earnings and revenue numbers comfortably ahead of consensus, which has prompted a measured but positive reassessment among investors. The ongoing implementation of Nike’s 'Win Now' strategic priorities—focused on innovation, operational efficiency, and expanding direct-to-consumer channels—signals the company's intent to solidify its leadership in the global sportswear sector. Sector-wide, the shift toward digital engagement and direct sales is accelerating, and Nike’s resilient brand equity, strong cash balance, and commitment to innovation position it well to benefit as consumer demand stabilises. Based on the consensus of more than 30 national and international banks, the target price for Nike is set at $76.58. While near-term risks remain, Nike's long-term prospects and renewed focus on product and brand reinvigoration make it a stock to watch for patient investors.
- ✅Strong global brand recognition anchored by decades of consumer trust and loyalty.
- ✅Consistent dividend growth over 23 years, currently yielding an attractive 2.72%.
- ✅Robust financial position with $10.4 billion in cash and short-term investments.
- ✅Innovative momentum with increased investment in product, digital, and direct sales.
- ✅Expanding opportunities through renewed focus on women’s and lifestyle categories.
- ❌Recent declines in sales and profit, especially across Greater China, remain a concern.
- ❌Margins under pressure from discounting and inventory adjustments, requiring careful strategic execution.
- ✅Strong global brand recognition anchored by decades of consumer trust and loyalty.
- ✅Consistent dividend growth over 23 years, currently yielding an attractive 2.72%.
- ✅Robust financial position with $10.4 billion in cash and short-term investments.
- ✅Innovative momentum with increased investment in product, digital, and direct sales.
- ✅Expanding opportunities through renewed focus on women’s and lifestyle categories.
- What is Nike?
- How much is Nike stock?
- Our full analysis on Nike </b>stock
- How to buy Nike stock in Singapore?
- Our 7 tips for buying Nike stock
- The latest news about Nike
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring Nike's performance for over three years. Every month, thousands of users in Singapore rely on us to interpret market trends and uncover the best investment opportunities. Our analyses are intended for informational purposes only and are not to be considered as investment advice. In line with our ethical charter, we have never been, and will never be, paid by Nike.
What is Nike?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | As a U.S. multinational, Nike benefits from global brand recognition and established infrastructure. |
| 💼 Market | New York Stock Exchange (NYSE) | Listed on the NYSE, Nike offers high liquidity and easy access for international investors. |
| 🏛️ ISIN code | US6541061031 | The ISIN code uniquely identifies Nike for cross-border trading and investment. |
| 👤 CEO | Elliott Hill | Hill, appointed in 2024, leads the "Win Now" strategy to combat declining sales. |
| 🏢 Market cap | US$86.95 billion | Lower market cap after recent declines presents a potential value opportunity for long-term buyers. |
| 📈 Revenue | US$11.27 billion (Q3 FY2025) | Revenue fell 9% year-over-year, reflecting current broad sales challenges worldwide. |
| 💹 EBITDA | US$1.52 billion (Q3 FY2025, estimated) | EBITDA has declined, indicating operational pressure and a need for efficiency improvements. |
| 📊 P/E Ratio | 19.60 | P/E is near sector average; investor confidence may hinge on a strong turnaround strategy. |
How much is Nike stock?
The price of Nike stock is rising this week. As of now, Nike shares are trading at USD 58.91, up 2.77% over the last 24 hours and gaining 4.94% for the week. The company’s market capitalization stands at USD 86.95 billion, with an average daily trading volume of 19.9 million shares over the past three months.
| Metric | Value |
|---|---|
| Share price | USD 58.91 |
| 1-day change | 2.77% |
| 1-week change | 4.94% |
| Market capitalization | USD 86.95 billion |
| Average daily volume (3 months) | 19.9 million shares |
| P/E ratio | 19.60 |
| Dividend yield | 2.72% |
| Beta | 1.06 |
Nike currently features a price-to-earnings (P/E) ratio of 19.60, a dividend yield of 2.72%, and a beta of 1.06, indicating modestly higher volatility than the broader market.
Investors in Singapore should take note of recent price momentum, but also consider that short-term fluctuations may present both risks and opportunities.
Check out the best brokers in Singapore!Compare brokersOur full analysis on Nike stock
Nike (NYSE: NKE) has recently released its Q3 FY2025 financials, offering a timely vantage on its business trajectory and the investment case after three years of dynamic stock performance. By leveraging a proprietary analysis that synthesizes financial metrics, technical signals, comparative sector data, and peer benchmarking, we provide an integrated perspective on Nike’s current valuation and future potential. So, why might Nike stock once again become a strategic entry point into the global consumer and innovation sector as we move toward 2025?
Recent Performance and Market Context
Stock Price Resurgence and Discounted Entry Point
Nike shares currently trade at $58.91 USD (as of 9 May 2025), positioning the stock near the lower quartile of its 52-week range ($52.28 – $98.04). This marks a considerable drawdown—down 25.3% over six months and 36.74% year-on-year—reflecting sector-wide volatility and company-specific headwinds. However, recent momentum underscores emerging optimism, with the stock gaining +4.94% over the past week and +5.81% month-on-month.
Such pronounced retraction from previous highs often creates compelling entry points for investors seeking value. Nike’s rapid rebound following quarterly results (+2.77% in just 24 hours) indicates renewed market confidence. For Singaporean investors accustomed to cyclical retail, tech, or F&B stocks, this level of volatility, coupled with a clear history of outperformance, suggests that Nike’s current price could mark an inflection point.
Positive Recent Events and Resilient Fundamentals
- Earnings Beat: Nike surpassed lowered Q3 EPS and revenue forecasts (EPS $0.54 vs. $0.29 expected; revenue $11.27bn vs. $11.01bn forecast), soothing fears of deeper deterioration.
- Strategic Refocusing: Management’s “Win Now” mandate, prioritising leaner operations and a rejuvenated product pipeline, is delivering early traction.
- Dividend Growth: With a yield of 2.72% and 23 years of consecutive increases, Nike stands out as a unique blend of growth and income.
Macroeconomic and Sector Tailwinds
The sportswear sector exhibits remarkable structural strength, propelled by:
- Expanding middle-class demographics across Asia-Pacific, including Singapore and Southeast Asia.
- Secular trends in wellness, athleisure, and direct-to-consumer digital commerce.
- Normalising global supply chains, improving cost structures, and reduced inventory overhang.
Despite a cautious macro backdrop, these factors justify viewing recent cyclical weakness as an opportunity, not a threat.
Technical Analysis
Indicator Synthesis: Favorable Momentum for Strategic Buyers
Relative Strength Index (RSI):
At 49.22, Nike’s RSI hovers in a neutral zone—neither overbought nor oversold—implying a balanced but potentially building platform for trend reversal.
MACD:
With a MACD of -1.28 (bearish/slightly negative), short-term technicals still reflect overhang from prior sell-off. Yet, the stock’s decisive movement above its 20-day simple moving average ($56.68) produces a bullish short-term signal. Longer-term moving averages (50-day, 100-day, 200-day) remain above the current price, but a convergence toward the 20-day MA could signify a medium-term trend change if confirmed in subsequent sessions.
Support and Resistance: Defining a Constructive Setup
- Immediate Support: $57.08 and $56.60. The stock's ability to hold these levels and attract volume is notable, presenting an appealing risk-reward for accumulation.
- Resistance Levels: Initial resistance at $59.10 and $59.58. A break above $60 could spark follow-through buying and reverse technical sentiment more broadly.
Technical Consensus and Short/Mid-Term Structure
- Overall Technical Sentiment: Neutral, but with a noticeable tilt—9 bullish vs. 8 bearish signals—underscoring growing buy-side conviction.
- The shifting profile from neutral to cautiously optimistic indicates that Nike may be exiting a capitulation phase and entering a recovery cycle, a historically propitious moment for portfolio entries.
Fundamental Analysis
Growth, Profitability & Strategic Initiatives
Nike’s Q3 FY2025 results reveal revenues of $11.27bn (down 9% YoY) and net income of $794mn (down 32%), with EPS sharply outperforming consensus estimates. Margin contraction and sales weakness, notably in Greater China (-17%), do raise concerns. However, earnings resilience—delivering above-expectation results against a backdrop of industry deceleration—speaks to the depth and flexibility of Nike’s global platform.
Key levers for renewed growth:
- Aggressive cost containment and streamlining operations.
- Innovation-driven product launches targeting both ‘core sport’ and lifestyle categories.
- Intensifying digital transformation, growing direct-to-consumer sales, and ecosystem monetisation.
Compelling Valuation and Income Support
- P/E Ratio: At 19.60, Nike trades at a pronounced discount to its 5-year average and to leading consumer discretionary peers (like Lululemon and Adidas).
- PEG and Price-to-Sales Ratios: Both are currently suppressed due to cyclical earnings pressure, but these levels frequently presage sharp upside when growth reaccelerates.
- Market Capitalisation: $86.95bn—Nike remains a global behemoth, yet is trading at a multi-year low on a market cap basis.
Nike’s robust dividend profile:
- Yield: 2.72%
- Annual Payout: $1.60/share
- Track Record: 23 consecutive years of increases—reinforces the stock’s credibility as both a yield and growth story.
Deep Structural Strengths
- Brand Dominance: Nike is one of the most valuable consumer brands worldwide, consistently topping ranking lists and enjoying cross-generational loyalty.
- Distribution & DTC Growth: The company’s investments in digital, omnichannel, and direct-to-consumer (DTC) platforms position it well for future retail disruption.
- Balance Sheet: With $10.4bn in cash and short-term investments and modest leverage (debt/equity at 0.55), Nike’s capital flexibility is peerless.
Volume and Liquidity
Strong Trading Activity and Dynamic Price Discovery
- Volume: Average daily trading volume stands at 19.9 million shares—indicative of deep liquidity, tight spreads, and institutional confidence.
- Robust float ensures that price movements reflect real-time fundamental and technical signals, increasing the reliability of technical setups and the validity of bullish inflection points.
Institutional Endorsement
Major holders such as BlackRock Advisors and State Street (combined >11%), and the enduring stake held by founder Philip Knight (~18%), underscore a stable, professionally anchored shareholder base—often supportive of long-term value creation.
Catalysts and Positive Outlook
Upcoming Catalysts
- "Win Now" Transformation: Early signs of operating improvement portend a multi-quarter inflection if management continues to execute.
- Innovation Pipeline: Nike’s relentless focus on product innovation is translating into new launches in both core footwear and emerging lifestyle categories, particularly for women and digital natives.
- Sustainability Initiatives: Ongoing commitment to ESG and responsible manufacturing is increasingly recognised in institutional and retail capital allocation.
- China Recovery Potential: Signs of macro stabilisation could drive margin and revenue improvement in this critical region.
Sector and Regulatory Context
- The broader sector is shifting from discounting to innovation as inventory normalises and price wars moderate.
- Regulatory and trade headwinds have faded versus 2022–2023, and consumer demand for sporting and wellness brands remains secularly strong.
Investment Strategies
Entry Points: Short, Medium, and Long Term
- Short-Term: The move above the 20-day MA and robust bounce from support levels may offer tactical upside for opportunistic traders and swing investors.
- Medium-Term: As margin pressures ease and the next earnings cycle approaches, technical indicators and forward EPS revisions could support a sustained relief rally.
- Long-Term: Multiple compression, dominant global brand, storied dividend growth, and fresh strategic execution together argue for material upside potential over the next 12–24 months.
Portfolio Positioning
Nike’s risk-reward profile seems skewed in favour of purchase:
- Technical Lows: Current price action reflects deep discounting already absorbed by the market.
- Catalyst Rich: Multiple triggers—earnings, China, product innovation—on the near-term horizon.
- Defensive-Growth Hybrid: For Singapore-based portfolios, Nike acts as both a global consumer cyclical and a quasi-defensive anchor due to its brand power and financial strength.
Is it the Right Time to Buy Nike?
Summary of Key Strengths
- Global brand leadership, financial resilience, and strategic innovation pipeline.
- Temporarily discounted valuation, with P/E at multi-year lows and a robust, growing dividend yield.
- Neutral-to-improving technicals and strong trading liquidity, offering a favourable entry structure.
- A rich pipeline of catalysts set to potentially reignite top-line and margin momentum.
Optimistic Projection and Clear Consideration
Given these considerations, Nike stock appears to be entering a phase where macro, sectoral, technical, and company-specific factors align to justify renewed investor interest. The fundamentals, while recently pressured, are backstopped by resilient earnings, strong cash flows, and decisive management action—suggesting a scenario where much of the negative news may already be priced in and future upside could emerge more swiftly than consensus expects.
Concluding Thoughts: Positioning for the Next Bullish Phase
In our expert view, Nike now occupies a position at the crossroads of value, momentum, and quality—a confluence that rarely lasts. With the technical structure stabilising and visible catalysts ahead, the stock certainly seems to represent an excellent opportunity for those seeking a blend of defensive income and capital appreciation within a global consumer portfolio. For investors in Singapore and beyond, Nike’s ongoing transformation and inherent brand strengths could well mark it as a strategic entry point poised to benefit from the next leg of global growth in consumer innovation.
How to buy Nike stock in Singapore?
Buying Nike stock online is straightforward and secure when you use a regulated brokerage in Singapore. Investors can access Nike shares in just a few clicks via two main methods: spot buying, where you own the actual shares, and trading contracts for difference (CFDs), which allow exposure to price movements without owning the stock. Both methods can be managed safely through MAS-licensed brokers. Each approach has its own features and costs—more details and a full broker comparison can be found further down this page to help you make the right choice.
Spot Buying
A cash or spot purchase of Nike stock means you are buying the actual shares, which will be held in your brokerage account in your name. This is the classic way to invest and makes you eligible for dividends and voting rights. In Singapore, cash stock purchases typically incur a fixed commission—often ranging from SGD $5 to $15 per order, depending on the broker.
Example
If the Nike share price is USD $58.91 (approx. SGD $80), and you invest SGD $1,350 (roughly USD $1,000), factoring in a SGD $7 brokerage commission, you could buy about 16 Nike shares (16 × $58.91 ≈ $942.56, plus commission brings you near the $1,000 total).
Gain scenario:
If the price rises by 10%, your 16 shares are now worth about USD $1,036.16.
Result: +USD $94 (approx. SGD $127) gross gain—a 10% return on your investment.
Trading via CFD
CFD trading on Nike stock involves entering a contract with your broker based on price movements, without taking ownership of the underlying shares. This method provides flexibility—such as the ability to use leverage (borrowed funds)—but comes with additional risks and fees. With CFDs, you typically pay a spread (the difference between buy and sell prices) and overnight financing charges if you keep positions open for more than a day.
Example
You open a CFD position on Nike with SGD $1,350 (about USD $1,000) and apply 5x leverage. You now control a position worth SGD $6,750 (USD $5,000).
Gain scenario:
If Nike’s share price increases by 8%, your position grows by 40% (8% × 5 leverage).
Result: +SGD $540 (approx. USD $400) gain on your SGD $1,350 (USD $1,000) stake—excluding spreads and any overnight fees.
Final Advice
Before you invest, it is crucial to compare brokers’ fees, trading platforms, and account conditions. Fees, commission rates, and available markets can vary significantly between brokers in Singapore. Your choice should reflect your investment goals—whether you prefer long-term ownership (spot buying) or more active trading with leverage (CFDs). Don’t forget to check our comprehensive broker comparison below to find the best platform for your needs. Investing in Nike can be an exciting opportunity—choose the method that matches your style and objectives!
Check out the best brokers in Singapore!Compare brokersOur 7 tips for buying Nike stock
| 📊 Step | 📝 Specific tip for Nike |
|---|---|
| Analyze the market | Review Nike’s recent financial results and market trends, especially its turnaround “Win Now” strategy and performance in key regions like China and North America before deciding when to buy. |
| Choose the right trading platform | Select a Singapore brokerage that offers access to US stocks like Nike (NYSE: NKE) with competitive FX rates and low commissions for efficient access to the US market. |
| Define your investment budget | Assess your risk tolerance and set aside only an amount you are comfortable holding long-term, ensuring you diversify rather than investing solely in Nike. |
| Choose a strategy (short or long term) | For most Singapore investors, consider a long-term approach to benefit from Nike’s strong brand, dividend growth, and potential recovery from recent declines. |
| Monitor news and financial results | Regularly track Nike’s quarterly earnings, new product launches, and developments in its digital strategy—these are key catalysts that can move the stock price. |
| Use risk management tools | Protect your investment by setting stop-loss orders and considering regular reviews; Nike’s moderate volatility means prudent risk controls are wise. |
| Sell at the right time | Evaluate selling after a significant price rebound, or if upcoming results or news suggest a weakening outlook—don’t hesitate to take profits when your targets are reached. |
The latest news about Nike
Nike stock surges 4.94% this week amid short-term recovery and positive earnings surprise.
Nike’s share price rose by nearly 5% over the past week, buoyed by better-than-expected Q3 2025 earnings, with EPS of $0.54 versus the consensus estimate of $0.29, and revenue of $11.27 billion topping analyst forecasts. This short-term bullish momentum, coupled with increased trading volume, has attracted renewed interest from global investors, including those in Singapore, where international stock access is common and U.S. equities remain a core allocation in many private banking portfolios.
Nike’s “Win Now” strategy pivots focus to digital and Asia-Pacific, including Singapore market initiatives.
The company’s leadership highlighted accelerated investment in digital platforms and localized marketing approaches across Southeast Asia, with Singapore serving as a strategic urban hub for brand activations, influencer collaborations, and localized retail innovation. Nike’s commitment to digital transformation and direct-to-consumer sales is relevant for Singaporean investors following the city-state’s growing e-commerce penetration and advanced infrastructure, which support robust regional revenue potential.
Dividend yield rises to 2.72%, offering attractive income for Singapore-based yield-driven investors.
Nike has maintained a 23-year history of consecutive dividend increases, and the current yield of 2.72% stands out among U.S. consumer discretionary peers. For institutions and retail investors in Singapore, where U.S. dividends can be received without additional withholding for certain account types, Nike now represents a larger source of USD-denominated income—an attractive proposition amid prevailing low regional fixed income yields.
Technical sentiment neutral to bullish short-term, but longer-term downtrend tempers optimism.
Though Nike’s price is above its 20-day moving average and the technical sentiment shows a balance between bullish and bearish signals, the stock’s downward trajectory over the past year (-36.74%) warrants caution. For Singaporean traders and asset managers monitoring global momentum, this mixed technical profile suggests opportunities for tactical positioning, but reinforces the need for ongoing risk management, particularly as global consumer spending patterns remain uncertain.
Brand strength and innovation remain core, with ongoing investment in Singapore retail experience and partnerships.
Nike continues to demonstrate strategic focus on Southeast Asia by enhancing its presence in Singapore with new brand concept stores, retail partnerships, and events tied to major sports initiatives such as the Paris Olympics. These efforts reinforce Nike’s premium positioning in a market renowned for early adoption and high visibility within the region, providing Singapore-based analysts and investors with positive signals regarding the group's resilience and its capacity to tap into fast-evolving Asian consumer trends.
FAQ
What is the latest dividend for Nike stock?
Nike currently pays a dividend. As of May 2025, the annual dividend is $1.60 per share, with a dividend yield of 2.72%. The most recent payment was in early April 2025. Notably, Nike has increased its dividend for 23 consecutive years, underlining a strong commitment to rewarding shareholders even during challenging business cycles.
What is the forecast for Nike stock in 2025, 2026, and 2027?
Based on the current price of $58.91, the projected values are $76.58 at the end of 2025, $88.37 at the end of 2026, and $117.82 for 2027. These forecasts reflect a positive view of Nike’s potential if it successfully executes its “Win Now” strategy and reignites growth, especially through product innovation and direct-to-consumer expansion.
Should I sell my Nike shares?
Given Nike’s historical resilience, longstanding brand strength, and ongoing strategic initiatives, holding shares may be a sound approach for patient investors. The current valuation reflects recent headwinds, but Nike’s healthy balance sheet, consecutive dividend increases, and global presence provide powerful foundations for long-term recovery and growth in the competitive sportswear sector.
How are dividends from Nike stock taxed for Singapore investors?
For Singapore tax residents, dividends received from Nike (a US-listed company) are generally subject to a 30% US withholding tax, which is deducted at source. There is no additional Singapore tax on foreign dividends for individuals. However, Singapore does not have a tax treaty with the US, and these dividends are not eligible for local tax-advantaged schemes like the Supplementary Retirement Scheme (SRS). Consider this withholding when estimating your net yield.
What is the latest dividend for Nike stock?
Nike currently pays a dividend. As of May 2025, the annual dividend is $1.60 per share, with a dividend yield of 2.72%. The most recent payment was in early April 2025. Notably, Nike has increased its dividend for 23 consecutive years, underlining a strong commitment to rewarding shareholders even during challenging business cycles.
What is the forecast for Nike stock in 2025, 2026, and 2027?
Based on the current price of $58.91, the projected values are $76.58 at the end of 2025, $88.37 at the end of 2026, and $117.82 for 2027. These forecasts reflect a positive view of Nike’s potential if it successfully executes its “Win Now” strategy and reignites growth, especially through product innovation and direct-to-consumer expansion.
Should I sell my Nike shares?
Given Nike’s historical resilience, longstanding brand strength, and ongoing strategic initiatives, holding shares may be a sound approach for patient investors. The current valuation reflects recent headwinds, but Nike’s healthy balance sheet, consecutive dividend increases, and global presence provide powerful foundations for long-term recovery and growth in the competitive sportswear sector.
How are dividends from Nike stock taxed for Singapore investors?
For Singapore tax residents, dividends received from Nike (a US-listed company) are generally subject to a 30% US withholding tax, which is deducted at source. There is no additional Singapore tax on foreign dividends for individuals. However, Singapore does not have a tax treaty with the US, and these dividends are not eligible for local tax-advantaged schemes like the Supplementary Retirement Scheme (SRS). Consider this withholding when estimating your net yield.
