Should I buy Apple stock in 2025?

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At HelloSafe, our specialist has been monitoring the performance of Apple for over three years. Each month, tens of thousands of users in Singapore rely on us to interpret market trends and highlight the most promising investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never received, and will never receive, any compensation from Apple.

What is Apple?

How much is Apple stock?

The price of Apple stock is rising this week. As of now, Apple shares are trading at $197.49, up 0.63% (+$1.24) in the past 24 hours but down 7.42% over the past week. Apple holds a market capitalization of $2.95 trillion, with an average 3-month daily volume of 60.72 million shares. The stock’s price-to-earnings ratio stands at 30.76, offering a dividend yield of 0.53%, and exhibits a beta of 1.27, reflecting moderate market volatility.

Keep in mind that while current momentum is positive, recent swings highlight both risks and opportunities for investors in Singapore considering U.S. tech equities.

Our full analysis on Apple stock

We have extensively reviewed Apple’s latest financial disclosures alongside the stock’s trajectory over the past three years, integrating a wide array of quantitative and qualitative sources—from fundamental metrics and technical indicators to sector positioning relative to peers. By applying proprietary multi-factor algorithms to this comprehensive data set, our analysis aims to distill actionable insights for discerning investors. In this context, a key consideration emerges: why might Apple stock once again be positioned as a strategic entry point into the global technology sector for 2025?

Recent Performance and Market Context

Apple’s recent price dynamics offer a compelling portrait of resilience and underlying strength amidst volatility. As of 9 May 2025, shares closed at $197.49, encapsulating a modest 8.07% gain over the past year, even as the stock has temporarily retreated 12.98% over the last six months and posted a softer -7.42% result for the past week. Notably, daily trading volumes remain robust at approximately 60.7 million shares, a testament to the enduring market confidence and high liquidity underpinning Apple’s valuation—currently near $2.95 trillion.

• In Q2 2025, Apple delivered $95.4 billion in revenue (up 5% YoY) and an EPS of $1.65, exceeding analyst projections and highlighting the company’s operational outperformance—even amid macro headwinds.
• The introduction of the Apple Intelligence AI initiative marks a strategic inflection point, leveraging privacy-focused artificial intelligence across devices and reinforcing Apple’s moat within a maturing tech sector.
• A bold capital commitment of over $500 billion in US investments through 2028 underscores management’s confidence and long-term vision.
• Executive realignment in early 2025 concentrated efforts on accelerating AI integration, positioning the firm to compete in next-generation technology verticals.

The broader sector backdrop also favors Apple’s outlook. The global technology industry is benefiting from improving sentiment on the prospect of lower interest rates in the US and Asia, stable supply chains, and persistent demand for premium digital hardware and services. Against this canvas, Apple’s geographic and product diversification—especially its emphasis on emerging markets and services—situates it advantageously for continued expansion.

Technical Analysis

While Apple’s technical setup currently reflects a phase of consolidation, there are clear indications that the stock may soon be poised for a renewed bullish trajectory:

• RSI (14-day) at 49.39 indicates a neutral momentum, suggesting the absence of overheating and capacity for upside.
• The MACD standing at -2.32 implies short-term bearish momentum, yet this often precedes trend reversals, especially at or near pivotal support zones.
• Critically, the 50-day moving average ($207.50) trading below the 200-day moving average ($229.40)—in a classical “death cross”—typically signals caution. However, savvy investors recognize such patterns can represent transitional phases rather than protracted declines, especially for structurally strong blue chips like Apple.

With the stock’s 52-week range spanning $169.21 to $260.10, current valuations place Apple meaningfully below its peak, aligning with periods in the past that have preceded significant recoveries.

Momentum in the short- and medium-term timeframe remains constructive—neutral momentum readings, combined with wide trading range, are conducive to accumulation by long-term investors, especially if further upward catalysts materialise.

Fundamental Analysis

• Revenue growth in Q2 2025 outpaced expectations, and profitability metrics remain among the highest in the sector.
• The company maintains an enviable balance between capital returns (share buybacks, growing dividend) and expansive R&D, underpinning its strategic expansion into AI and services.
• Valuation metrics remain consistent with sector leadership: trailing P/E at 30.76 and forward P/E at 27.10 reflect a justified premium, supported by growth visibility and technological innovation. The analyst consensus target price of $232.06 implies clear re-rating potential (+17.5% upside).
• Structural strengths are deeply entrenched:
• Innovation engine: Apple’s persistent investment in new product categories and proprietary technology ensures relevance in a fast-evolving landscape.
• Ecosystem integration: Seamless device connectivity and a software/services platform lock in user loyalty and recurring revenue.
• Brand equity: Consistently ranked among the world’s most valuable brands.
• Financial solidity: High cash reserves, strong cash flow generation, and modest debt levels provide resilience and strategic flexibility.

The convergence of these fundamentals—strong earnings, attractive valuation relative to historical ranges and sector benchmarks, and unique structural advantages—arguably positions Apple for new phases of growth and margin expansion.

Volume and Liquidity

• Sustained average daily volume above 60 million shares enables efficient order execution and dynamic price discovery, attributes favored by institutional and retail investors alike.
• The public float of over 14.9 billion shares offers a valuation environment that is both robust and responsive—sharp price moves may quickly reflect new catalysts or positive flows.

Such liquidity enhances flexibility for all types of investors—entry and exit points remain attractive, and sharp corrections historically have presented opportunities for capital deployment, reinforcing the view that short-term volatility can be harnessed within a well-constructed portfolio strategy.

Catalysts and Positive Outlook

• Apple Intelligence AI Rollout: As AI features become more deeply woven into Apple’s product lineup, user stickiness and potential for upselling or hardware upgrades increase. If the privacy-first positioning resonates with global consumers, Apple could capture significant value even in a competitive AI landscape.
• Services Growth: The high-margin services segment (App Store, Apple Music, Cloud, etc.) continues to expand at a double-digit rate, de-risking the business from hardware cycles and providing recurring cash flow.
• Global Expansion: Targeted forays into emerging markets supply a new runway for unit growth and brand penetration.
• Innovation Pipeline: Continuous, disciplined spending on R&D ensures a steady stream of product enhancements and new category development—potentially including breakthroughs in wearables, health tech, or mixed reality devices.
• ESG and Governance Initiatives: Sustainability commitments and best-in-class governance further strengthen Apple’s brand and investment case.

These factors are augmented by a sector environment turning increasingly constructive as monetary policy shifts, consumer sentiment rebounds, and technology spending re-accelerates worldwide.

Investment Strategies

• Short-term: For tactical investors, recent price stabilization above key support suggests a constructive risk/reward setup, particularly given Apple’s propensity for sharp rebounds following periods of underperformance. Volume remains supportive, and incremental positive news (product launches, AI partnership announcements) could drive a near-term re-rating.
• Medium-term: With the share price sitting well below its 52-week high and the “death cross” potentially laying the foundation for a base-building phase, investors looking for 6–18 month appreciation could benefit if Apple delivers on operational catalysts (AI monetization, new services launches, emerging markets traction).
• Long-term: For those with a multi-year horizon, Apple’s diversified revenue mix, relentless innovation, and fortress balance sheet remain compelling. History shows that periods of technical or macro uncertainty in the Apple share price have, more often than not, represented attractive windows for disciplined accumulation.

In all cases, the technical low and upcoming catalysts offer an appealing alignment for entry, especially when paired with a clear macro and company-specific roadmap for growth.

Is It the Right Time to Buy Apple?

• Recent financial outperformance, with Q2 2025 results surpassing expectations on both revenue and profits.
• A durable ecosystem, industry-defining brand, and unique technological positioning.
• Ample liquidity and float, ensuring dynamic price discovery and flexibility for various investor types.
• Attractive valuation relative to historical standards and a significant discount to its all-time high.
• A powerful innovation engine, evidenced by the rollout of Apple Intelligence and sustained expansion in services.
• Multiple imminent catalysts—from AI integration and product launches to potential macro tailwinds in technology demand.

While near-term technical signals (including the neutral RSI and pattern formation) call for tactical prudence, the aggregate of fundamental resilience, strategic vision, and stakeholder support powerfully argue that Apple’s stock may be entering a new bullish phase as 2025 progresses.

Given the convergence of these positive factors—attractive entry point, forecasted earnings momentum, and a world-class management team—Apple’s stock seems to represent an excellent opportunity for investors seeking exposure to the enduring growth and stability of the technology sector. As always, prudent assessment and alignment with individual risk profiles remain essential, but the current landscape invites a renewed, optimistic lens toward Apple for discerning Singapore investors seeking to anchor their portfolios in global innovation leadership.

How to buy Apple stock in Singapore?

Buying Apple shares online has never been more accessible or secure for investors in Singapore, thanks to reputable MAS-regulated brokers. There are two main ways to invest: you can buy Apple stock outright (known as spot or cash buying), becoming a direct shareholder, or you can choose to trade Contracts for Difference (CFDs), a flexible tool that lets you speculate on Apple’s price movements using leverage. Each approach suits different profiles and objectives. To find the most suitable and cost-effective platform, don’t miss our comparison of the best brokers further down the page.

Spot Buying

A cash (spot) purchase means you buy Apple shares and become a direct owner, with rights to dividends and shareholder benefits. This is a straightforward method, ideal for long-term investors who want to build lasting wealth. Most Singapore brokers charge a fixed commission per U.S. stock trade, typically around S$4–S$10 per order.

Example

If Apple’s share price is US$197.49, with an exchange rate of 1 USD = 1.34 SGD (approx. S$265 per share), a S$1,350 investment (about US$1,000) allows you to buy around 5 shares of Apple (S$1,325), factoring in a S$5 brokerage fee.
✔️ Gain scenario:
If Apple’s price rises 10% to US$217.24 (S$291 per share), your shares would be worth S$1,455.
Result: +S$130 gross gain, or +10% on your investment (excluding fees and FX fluctuation).

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Apple’s price without owning the actual shares. CFDs allow leverage—meaning you can control a larger position with a smaller deposit, which can amplify both gains and losses. Fees typically include a spread (the difference between buy and sell prices) and overnight financing charges for positions held more than a day.

Example

With S$1,350 (about US$1,000) and 5× leverage, your market exposure rises to S$6,750.
✔️ Gain scenario:
If Apple’s price climbs by 8%, your position gains 8% × 5 = 40%.
Result: +S$540 gain on a S$1,350 deposit (excluding spreads and overnight fees).

Final Advice

Before investing in Apple or any U.S. stock, be sure to compare broker fees, platforms, and services—cost and convenience can vary greatly. Whether you prefer traditional shareholding or the flexibility of leveraged CFD trading, your choice should match your investment goals, risk appetite, and trading style. You can explore a detailed broker comparison further down this page to make an informed, confident decision.

Our 7 tips for buying Apple stock

The latest news about Apple

Apple exceeded Q2 2025 earnings and revenue forecasts, reinforcing investor confidence in Singapore. In its most recent quarterly results released on May 1, 2025, Apple reported revenue of $95.4 billion, up 5% year-over-year and surpassing consensus expectations of $94.66 billion. Earnings per share (EPS) also edged past estimates, reaching $1.65 versus the anticipated $1.63. Importantly for the Singapore market—where Apple enjoys a particularly strong retail and brand presence—iPhone revenue was a highlight at $46.84 billion, exceeding expectations and suggesting persistent demand in key global markets, including Asia-Pacific. These results led to a constructive response from regional investors and analysts, highlighting Apple’s operational resilience and global scale despite competitive and macroeconomic pressures.

Apple’s new “Apple Intelligence” initiative expands its AI strategy with an emphasis on privacy and integration. Launched in June 2024, the Apple Intelligence initiative marks a significant pivot, targeting embedded AI capabilities across iPhone, iPad, and Mac, and prioritizing user privacy. This approach is in alignment with the strong regulatory and data privacy culture in Singapore and the broader Southeast Asian region, positioning Apple to benefit from consumer trust and regulatory goodwill. The seamless integration of AI within devices also supports local sales, as Singapore’s tech-savvy consumers increasingly value enhanced device performance without compromising data security—a key differentiator from rivals with more cloud-centric strategies.

Analyst consensus in the past week remains optimistic, with a 17.5% upside from current stock levels. Despite Apple’s shares experiencing a 7.4% decline over the last week, the consensus target price stands at $232.06, implying approximately 17.5% upside from the current price of $197.49. This forward-looking optimism draws on the company’s fundamental strengths, recently improved quarterly results, and sustained brand momentum in Asia—including Singapore, where institutional and retail investors actively track U.S. tech stocks for portfolio growth. Local financial experts have highlighted Apple’s income stability and prospects for further growth through innovation and ecosystem expansion.

Apple continues to increase dividends with a forthcoming ex-dividend date relevant for Singapore investors. The company announced its next ex-dividend date as May 12, 2025, maintaining a forward annual dividend of $1.04 per share. While its yield remains relatively modest at 0.53%, the consistent increase in payouts is noteworthy for Singapore-based investors, many of whom value dividend growth and reliability as part of their overseas tech holdings. This is especially pertinent given the various Singapore brokerages that facilitate direct U.S. stock ownership and participation in dividend payments, even after accounting for cross-border tax considerations.

Technical signals advise cautious optimism, but Apple’s market share and innovation drive support long-term value. Technical analysis as of this week highlights a “death cross” pattern, where the 50-day moving average has dropped below the 200-day average, a scenario often viewed as a warning for potential continued near-term weakness. However, the 14-day RSI sits near 49, signaling momentum is neutral, and foundational strengths—such as high cash reserves, a robust innovation pipeline, and strong ecosystem lock-in—continue to reinforce Apple’s position as a long-term holding for Singapore-based investors seeking exposure to global technology leaders.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.