Should I Buy Sheng Siong Stock in 2025? Singapore Insights

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At HelloSafe, our expert has been tracking the performance of Sheng Siong for over three years. Every month, hundreds of thousands of users in Singapore trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Sheng Siong.

What is Sheng Siong?

How much is the Sheng Siong stock?

The price of Sheng Siong stock is rising this week. As of now, Sheng Siong is trading at S$1.97 per share, with a 24-hour decline of 0.51% but a strong weekly gain of 5.35%. The company’s market capitalisation stands at S$2.96 billion, and its average three-month trading volume is 3,005,800 shares. Investors note a P/E ratio of 21.89, a dividend yield of 3.42%, and an exceptionally low beta of 0.06. Sheng Siong combines solid growth and defensive qualities, making it a stable choice with minimal price volatility.

Our full analysis on the Sheng Siong stock

Having reviewed Sheng Siong’s latest financial results and the stock’s performance over the past three years, we combined our proprietary factor-based algorithms with leading market data, technical signals, and peer comparisons. This analysis draws on multiple sources—from profit growth to technical momentum and the competitive landscape—to form a comprehensive, actionable perspective. So, why might Sheng Siong stock once again become a strategic entry point into the consumer defensive sector in 2025?

Recent performance and market context

Sheng Siong has delivered impressive equity performance over multiple timeframes, currently trading at S$1.97 per share as of July 2025. Despite a mild 0.51% dip intraday, the stock has gained 5.35% over the last week, +19.39% over the past six months, and an exceptional +33.11% in one year. This sustained strength reflects the group’s core market resilience and renewed confidence following better-than-expected Q1 results, driven by robust festive sales and continued network expansion. Notably, the macroeconomic backdrop remains favorable for grocery leaders: Singapore’s steady population growth and employment security help underpin supermarket spending, while moderate inflation and defensive sector dynamics provide a buffer against market turbulence. The government’s ongoing policies supporting food security and local supply chains further reinforce Sheng Siong’s position as a cornerstone in national retail distribution.

Technical analysis

From a technical perspective, Sheng Siong exhibits solid upward momentum supported by all major moving averages. The 20-day, 50-day, 100-day, and 200-day moving averages are all trending upwards, with the share price consistently closing above these levels—a classic bullish signal for trend strength. Short-term indicators such as the 14-day RSI stand at 76.31 and the MACD remains slightly positive at 0.03, both reflecting strong recent buying but also suggesting the stock may enter a period of healthy consolidation after its breakout rally. Crucially, support levels at S$1.68 and S$1.57 provide a technical floor, while resistance is being re-tested at S$1.90, a threshold that, if surpassed, could trigger further upward movement. The integrated technical picture is one of ongoing positive trend development, backed by improving volume patterns and robust price structure.

Fundamental analysis

The fundamental credentials of Sheng Siong remain outstanding. Q1 2025 revenue rose 7.1% year-on-year to S$403 million, while gross profit increased by 10.2% to S$122 million, demonstrating solid operational leverage. The group’s net profit grew by 6.1%—a testament to management’s agility even as administrative expenses climbed modestly with rapid expansion. On a full-year basis, Sheng Siong reported total revenues of S$1.42 billion (FY2024), supported by 77 heartland stores across Singapore and an emerging footprint in China. The current valuation, with a P/E ratio of 21.89 and a dividend yield of 3.42%, seems fully justified for a defensive growth leader in a low-volatility sector. Importantly, beta remains at a remarkable 0.06, confirming Sheng Siong as one of the least volatile equities on the SGX, appealing to both cautious and return-hungry investors. Structural advantages—such as strong own-brand penetration, operational excellence, and local market dominance—augment the company’s ability to weather cost pressures and changing consumption trends, making it an ideal candidate for both capital preservation and steady growth.

Volume and liquidity

The sustained liquidity for Sheng Siong—average daily trading volume stands at approximately 3 million shares—indicates not only a continual inflow of investor capital, but also the confidence of the market in the stock’s underlying fundamentals. This liquidity provides flexibility for investors seeking to enter or scale positions without incurring excessive spread penalties. With a market capitalization just under S$3 billion and a significant public float, the stock presents a dynamic equilibrium that supports fair price discovery and reduces the risk of erratic price moves. This profile is increasingly rare among local equities and speaks to the market’s collective validation of Sheng Siong’s business model.

Catalysts and positive outlook

Looking ahead, several catalysts point to further upside for Sheng Siong. The company is executing a disciplined expansion strategy, with two new stores opened in Q1 2025 and six more secured for launch within the year—reinforcing its unrivaled presence in Singapore’s heartland. Early-stage development in China, though currently a small revenue contributor, holds promise for future regional growth. Technological investment in automation and AI is yielding operational efficiency gains that should enhance long-term margins. ESG factors also provide a boost: Sheng Siong is highly rated for local employment, food security, and environmental sustainability, all of which resonate with global investor preferences today. Externally, as Singapore continues to cultivate a resilient consumer environment, leading retail players are well-positioned for steady, inflation-resistant earnings growth.

Investment strategies

From a portfolio perspective, Sheng Siong presents strong arguments for both short- and long-term strategies. For short-term traders, the current price consolidation above S$1.90 resistance can be seen as a precursor to another rapid run-up, especially as momentum indicators remain supportive. Medium-term investors may take comfort from the stock’s clear trend, stable growth, and sustained profitability, which provide a cushion against unforeseen market corrections. Long-term holders benefit from the group’s established dominance, cash-rich balance sheet, and the predictability of consumer spending on essential goods—drivers that underlie regular dividend payments and capital appreciation potential. For those seeking optimal entry points, the ideal scenario remains a technical low near support or in anticipation of new store openings and earnings releases, which typically act as upward catalysts.

Is it the right time to buy Sheng Siong?

A combination of accelerating revenue growth, reliable profit margins, strong cash generation, and disciplined store expansion underpins Sheng Siong’s durable investment case. The stock’s unique mix of defensive attributes and tangible growth makes it a standout not just within the local retail segment, but across the wider SGX. While all equities carry some risk, the fundamentals currently justify renewed interest in Sheng Siong. The remarkably low volatility, strong liquidity, and visible roadmap for future earnings growth suggest the share may be entering a fresh bullish phase. For investors focused on capital stability and consistent returns in a dynamic market, Sheng Siong seems to represent an excellent opportunity to gain exposure to Singapore’s top-performing grocery sector, at a moment when the fundamentals, technical momentum, and future catalysts are all aligned for further upside.

How to buy Sheng Siong stock in Singapore?

Buying Sheng Siong stock online is simple, secure, and fast when you use a licensed broker in Singapore. You can choose between direct spot buying—where you own the shares outright—or trading Contracts for Difference (CFDs), which lets you speculate on price movements with leverage. Both methods offer different risk profiles and fee structures. If you want to compare the top brokers that let you buy Sheng Siong shares online, you’ll find an updated comparison lower down this page.

Spot buying

When you buy Sheng Siong shares “cash,” you become a direct shareholder of the company and benefit from any dividends. Most Singapore brokers charge a competitive fixed commission per order, typically around S$5–S$10.

Example of a Share Gain Scenario

If the Sheng Siong share price is S$1.97, you can buy around 507 shares with a S$1,000 stake, including a brokerage fee of around S$5.

✔️ Gain scenario: If the share price rises by 10%, your shares are now worth S$1,100. Result: +S$100 gross gain, i.e. +10% on your investment.

Cash buying is transparent and ideal for those looking to build long-term wealth through real ownership.

Trading via CFD

CFD trading on Sheng Siong shares allows you to speculate on price movements without owning the underlying assets. Instead of commission, you pay a spread (the difference between buy and sell price) and, if you hold overnight, a small daily financing fee. CFDs also give you access to leverage, increasing your market exposure with less capital.

Gain scenario

You open a CFD position on Sheng Siong shares, with 5x leverage.

This gives you a market exposure of S$5,000 for a S$1,000 margin.

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +S$400 gain, on a bet of S$1,000 (excluding fees).

CFDs are flexible for active traders but involve higher risk due to leverage.

Final advice

Always compare brokers’ fees, platforms, and account options before making your first purchase. Each method—cash buying or CFD trading—offers unique advantages, so the right choice depends on your investment goals, time horizon, and appetite for risk. For more details, refer to our broker comparison table further down the page.

Our 7 tips for buying Sheng Siong stock

The latest news about Sheng Siong

Sheng Siong shares gain 5.35% this week, outperforming Singapore’s key benchmarks. The stock closed at S$1.97, extending a strong upward trend and reflecting investor confidence after solid quarterly results and confirmation of an active expansion pipeline within Singapore. This positive momentum signals increased market support for Sheng Siong’s local defensive market positioning.

Q1 2025 results reveal 7.1% revenue growth and net profit up by 6.1% year-on-year. The company reported revenues of S$403 million and net income of S$38.5 million, highlighting the resilience and efficiency of its core operations in the Singapore market. Continued gross margin improvement and store productivity were credited as main drivers of this performance.

Two new store openings in Q1 demonstrate ongoing local expansion efforts. Sheng Siong’s recent openings and the securing of six additional sites for upcoming quarters strengthen its retail network and reinforce its competitive position in Singapore’s high-frequency grocery segment. These expansion activities are in line with its strategy to tap into heartland communities and maintain growth leadership.

Dividend of S$0.032 per share distributed mid-May is tax-exempt for Singapore investors. The payout not only sustains Sheng Siong’s reputation for rewarding shareholders, but also benefits local retail investors under Singapore’s one-tier tax system, further enhancing the attractiveness of the stock for local income-seeking portfolios.

Technical analysis highlights continued bullish sentiment with prices above all key moving averages. Despite a high RSI reading indicating possible near-term consolidation, Sheng Siong’s stock trades solidly above its 20-, 50-, 100-, and 200-day moving averages. This confirms the market’s medium-term optimism, positioning Sheng Siong as a stable, growth-oriented local asset.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.