Should I buy Google stock in 2025?

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At HelloSafe, our expert has been monitoring Google's performance for over three years. Every month, tens of thousands of users in Singapore rely on us to interpret market trends and highlight the best investment opportunities. Our analyses are provided for informational purposes only and should not be regarded as investment advice. In line with our ethical charter, we have never been, and will never be, compensated by Google.

What is Google?

*Estimated: Q1 EBITDA based on operating margin and industry average.

How much is Google stock?

The price of Google stock is rising this week. As of now, GOOGL trades at USD $154.28, up $2.90 (+1.92%) over the past 24 hours, though still showing a slight weekly decrease of about 0.5%. The company’s market capitalization stands at $1.88 trillion, with an average 3-month trading volume of around 26 million shares.

Google’s beta of 1.24 indicates moderate volatility. Given recent technical signals, investors in Singapore may wish to weigh short-term fluctuations against Alphabet’s strong global growth potential.

Our full analysis on Google stock

We have thoroughly reviewed Google’s (Alphabet Inc.) latest quarterly financial results and analyzed the stock’s movements over the past three years. Leveraging proprietary algorithms to synthesize a comprehensive array of sources—including financial indicators, technical signals, sector peers, and forward-looking market data—we aim to deliver a precise, evidence-based view of Google’s positioning. So, why might Google stock seem poised to reassert itself as a strategic entry point into the global technology sector in 2025?

Recent Performance and Market Context

Over the past year, Google’s share price (GOOGL) has moved within a broad 52-week range of $140.53 to $207.05, reflecting both cyclical volatility and sector shifts. As of May 9, 2025, the stock trades at $154.28, with a modest pre-market uptick to $155.05 (+0.50%). While the share price is off its six-month highs (-8.91% over that period), this retracement follows a run-up after strong earnings delivery, providing an appealing reset in valuation for new capital. Notably, the recent 24-hour move was +1.92%, and the week’s decline appears driven by broader market risk appetite rotation rather than company-specific setbacks.

Fundamentally, Google has continued to deliver robust results amidst a generally supportive macroeconomic and sector backdrop. Q1 2025 revenues topped $90.2 billion (+12% year-over-year in reported terms; +14% in constant currency), with both operating income (+20%) and EPS ($2.81, +49% YoY) well ahead of consensus. These numbers were achieved despite persistent regulatory scrutiny and a competitive market for AI, underscoring the company’s operational resilience.

• Dividend Increase: The 5% bump to a $0.21 quarterly dividend and the freshly initiated dividend policy are rare among high-growth tech names, signaling sustainable free cash flow.
• Massive Buyback Authorization: A new $70 billion share repurchase program supports the stock and signals management’s optimism.
• Breakthrough AI Developments: The launch of Gemini 2.5—Google’s most advanced AI model to date—highlights a leadership position in AI, which is key to securing longer-term revenue growth.
• User and Subscription Expansion: AI-powered Search now reaches 1.5 billion monthly users, and over 270 million paid subscriptions across YouTube and Google One echo solid recurring revenue foundations.

These catalysts, combined with a global trend toward digital transformation, suggest the macro and sector context continues to favour technology megacaps, particularly those with entrenched platforms, scalable AI infrastructure, and strong balance sheets—criteria Google excels at.

Technical Analysis

• RSI (14): 39.74, below the neutral 50 threshold, traditionally a sign of oversold conditions with potential for reversal.
• MACD: -1.72, indicating a short-term bearish phase. However, such pullbacks, especially when coupled with strong fundamentals, often precede bullish turnarounds.
• Moving Averages: The current share price is below all key short- and long-term moving averages (20-day: $156.80, 50-day: $159.73, 100-day: $157.84, 200-day: $155.47), suggesting technical pressure but flagging the potential for a rebound when buyers return.
• Support and Resistance: The $152.90 area (recent daily low) provides a solid support base, while initial resistance at $155.93 poses an immediate technical hurdle. Should the stock break above $166, further upside could materialize rapidly, as resistance levels are cleared.

The technical structure—bearish in the short term but not deeply oversold—resonates well with the notion that Google is consolidating at an attractive level. Especially for investors who seek entry points during technically weak phases, current levels may represent excellent value, ahead of the next bullish cycle.

Fundamental Analysis

• Revenue and Profit Growth: In Q1 2025, Alphabet posted revenues of $90.2 billion, up 12% year-over-year, with operating margins expanding to a remarkable 34%. Notably, Google Cloud remains a standout, growing revenues by 28% YoY to $12.3 billion—outpacing almost every major cloud peer and underscoring the increasing interdependence between AI and cloud infrastructure.
• Valuation: Trading at a P/E of 31.52 (forward P/E: 17.41) with a PEG ratio of 1.18, Google’s valuation appears justified—and arguably attractive—given its growth rates, cash generation, and long runway in AI. The shares are on a moderate premium to the S&P 500, but below Google’s own historical averages, presenting a compelling relative value.
• Dividend and Buyback: With a 0.5% yield, Google’s first-ever dividend policy pairs with a robust buyback, providing dual mechanisms for capital returns—both supporting price appreciation and signalling management conviction.
• Strategic Strengths: Google’s dominance in global digital advertising (~28% market share), its near-universal reach (AI-driven Search, YouTube), and a highly defensible ecosystem of services create enduring competitive moats. The recent success of AI Overviews further broadens the value proposition for both users and advertisers.

Google’s emphasis on innovation—manifested in Gemini 2.5, aggressive investments in data centers ($12 billion in Q1), and relentless scale in cloud—sets a framework for sustained outperformance over cyclical and secular horizons.

Volume and Liquidity

Trading volumes remain robust, with daily liquidity well in excess of 20 million shares. This high turnover reflects continued institutional interest and ensures efficient price discovery—an important feature for investors who value flexibility and execution. The float, firmly anchored by major institutional holders but sufficiently broad, supports dynamic market participation and underpins Google’s resilience against isolated bouts of volatility.

Such liquidity implies that price action is rarely driven by technical imbalances; rather, it reflects the consensus view of highly informed investors. This depth in the order book is a positive for both tactical and strategic positioning.

Catalysts and Positive Outlook

• AI and Product Innovation: The roll-out of Gemini 2.5 and continued upgrades across the entire product spectrum will reinforce Google’s status as a best-in-class AI operator. The integration of AI Overviews in Search—now serving 1.5B users/month—creates fresh monetization and engagement vectors.
• Cloud Expansion: 28% YoY growth in Google Cloud, fuelled by AI-native workloads and a surge in enterprise adoption, points to a large—and still accelerating—total addressable market.
• Subscription and Recurring Revenue: With YouTube and Google One subscriptions eclipsing 270 million, Google is steadily transitioning to more predictable, high-margin revenue streams.
• ESG Initiatives: Ongoing investments in sustainable infrastructure, including carbon-neutral data centers, enhance Google’s attractiveness to institutional investors with ESG mandates—an increasingly important segment of global capital flows.
• Shareholder Returns: The combination of a rising dividend and buybacks creates a supportive environment for share appreciation.

Market consensus presently targets $200 for GOOGL, representing roughly 30% upside from current prices. As AI continues to reshape the digital economy, Google’s multi-pronged exposure—from search to cloud to consumer products—offers unrivaled leverage to sector growth.

Investment Strategies

• Short-Term: The stock’s technical weakness and proximity to solid support levels ($152.90) provide a tactical window for those looking to enter on corrections, with a view to capturing the next technical upswing, should momentum turn.
• Medium-Term: Macro and sector catalysts—AI rollouts, subscription ramp, and capital deployment—point to a likely resumption of the uptrend once current resistance levels ($155.93-$166.87) are overcome. Medium-term investors benefit from participating early in renewed growth cycles.
• Long-Term: The secular shifts toward digital advertising, AI integration, and cloud computing strongly favor Alphabet’s durable model. High free cash flow yields, robust cash reserves, and a new dividend underpin lower risk, while ambitious R&D spending sustains long-term relevance and pricing power.

For Singaporean investors in particular, Google’s listing on the NASDAQ and its USD denomination add international diversification. The stock’s dominant position in global digital infrastructure and relentless pursuit of innovation position it as a core holding for those seeking exposure to transformative technological trends.

Is it the Right Time to Buy Google?

• Strong revenue and earnings momentum
• Clear leadership in AI and cloud innovation
• Attractive valuation levels, with forward multiples below historical norms
• Unprecedented shareholder return initiatives (dividend and extended buyback)
• Robust trading liquidity and dynamic market participation
• Macro and micro catalysts poised to drive sustained outperformance in the sector

With analysts targeting a 30% upside and fundamental drivers aligned for the next phase of industry growth, the stock may well be entering a new bullish phase—one that seems to represent an excellent opportunity for both new and existing investors to give Google a renewed place in growth-oriented portfolios.

While no investment is without risk, Google’s combination of innovative leadership, financial strength, and attractive technical setup justifies serious renewed interest at present levels. For investors seeking enduring exposure to the dynamism of the technology sector, Google appears ideally positioned—on both fundamental and technical grounds—to power the next chapter of digital transformation. Could this be the moment to strategically re-engage with one of the world’s most essential growth platforms?

How to buy Google stock in Singapore?

Buying Google (Alphabet Inc.) stock online is a straightforward and secure process when using a regulated broker in Singapore. You can choose between two primary approaches: the traditional way of spot buying actual shares (cash purchase), or trading via Contracts for Difference (CFDs), which allow you to speculate on price movements with leverage. Both methods can be accessed easily from your smartphone or computer, with robust protections in place for clients of licensed brokers. Each option carries different features and fees, so it’s important to understand your choices. For a side-by-side broker comparison, see the table further down the page.

Spot Buying (Cash Purchase)

Cash purchase means you actually buy and own Google (GOOGL) shares, becoming a shareholder with all associated benefits, such as dividends and voting rights. In Singapore, spot buying is typically done via a recognised securities broker, and most charge a fixed commission per order, often around SGD 5–10, plus a small platform or custody fee.

Example

Suppose Google’s share price is $154.28 USD (approximately SGD 209.00 at recent exchange rates). With a SGD 1,000 stake, you can buy about 4 shares (SGD 836), leaving a small cash balance after factoring in a typical SGD 5 brokerage fee.

✔️ Gain scenario:
If the share price rises by 10%, your shares are now worth SGD 1,100.
Result: +SGD 100 gross gain, i.e. +10% on your initial investment (before local taxes and potential currency fluctuations).

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Google’s share price movements without owning the underlying shares. CFDs offer flexible leverage—often up to 5:1 for major US tech stocks—giving you greater exposure with less upfront capital. However, you pay the spread (the broker’s fee built into buy/sell prices), and overnight financing fees if you hold leveraged positions beyond a trading day.

Example

You open a CFD position on Google shares with a SGD 1,000 stake and 5x leverage, giving you market exposure of SGD 5,000.
✔️ Gain scenario:
If Google shares rise by 8%, your position gains 8% × 5 = 40%.
Result: +SGD 400 gain on a bet of SGD 1,000 (excluding spreads and any overnight fees).

Final Advice

Before investing, always compare brokers’ fees, trading platforms, and service conditions—small differences can impact your net returns. Whether you choose to buy Google shares directly (for long-term wealth building and dividends), or prefer the flexibility and leverage of CFDs for shorter-term trading, the right approach depends on your financial goals and risk tolerance. For a detailed comparison of available brokers in Singapore, consult our updated broker table below.

Our 7 tips for buying Google stock

The latest news about Google

Google boosts regional AI partnerships and launches new cloud services in Southeast Asia. Over the past week, Google has expanded its footprint in Singapore and the broader Southeast Asian region by launching new AI-driven cloud solutions tailored to regional enterprises. Strategic collaborations with Singapore’s leading banks and fintech firms aim to accelerate the adoption of generative AI and machine learning technologies, supporting Singapore’s Smart Nation initiatives and enhancing digital transformation efforts. These partnerships underscore Google’s commitment to serving the local ecosystem and are expected to stimulate enterprise cloud uptake, offering a constructive outlook for revenue growth in high-potential Asian markets.

Google’s Q1 2025 results exceeded expectations, supporting continued optimism among Singaporean investors. The latest quarterly financial report revealed revenue of $90.2 billion (+12% YoY) and a robust 34% operating margin, both outperforming analyst predictions. The Singapore market has positively received these numbers, with local investment analysts highlighting Google’s operating leverage and accelerating subscription-based income as attractive for long-term positions. The company’s ongoing strength in cloud revenue—up 28%—reflects growing demand from the Asia-Pacific region, including Singapore, where digital transformation and adoption of cloud infrastructure remain at the forefront of strategic priorities.

Dividend increase and expanded share buybacks enhance Alphabet’s value proposition for Singapore-based funds. Alphabet’s announcement of a 5% dividend hike and the authorization of an additional $70 billion share repurchase program has garnered positive attention from institutional investors in Singapore. These shareholder-friendly actions are viewed as signals of confidence in the company’s cash flows and long-term capital allocation discipline. With Singapore’s pension funds and asset managers emphasizing yield and capital returns in current market conditions, these moves further strengthen Google’s appeal as a core technology holding in regional portfolios.

Regulatory environment in Singapore remains favorable, facilitating Google’s continued regional expansion. Unlike certain Western markets where Google faces mounting antitrust scrutiny, the regulatory regime in Singapore continues to be constructive and growth-oriented for global tech firms. Google’s data center investments, already substantial in the city-state, have faced minimal local resistance and benefit from supportive government frameworks focused on digital innovation. This regulatory clarity reduces operational risk for Google in Singapore and underpins the company’s strategy to make the city-state a central hub for its Southeast Asian operations.

Technical indicators signal short-term caution, but analysts maintain a constructive long-term outlook. Over the last week, Google’s technical profile has tilted bearish, with the RSI at 39.7, negative MACD, and prices below key moving averages. However, these signals are being interpreted by regional analysts as part of a broader market correction rather than company-specific weakness. The consensus among leading Singapore-based brokerage houses continues to favor Alphabet as a long-term outperformer, with target prices roughly 30% above current levels and a recommendation to accumulate on weakness, supported by high conviction in the company’s ongoing AI-led growth and financial resilience.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.