Should You Buy Amazon Stock in Singapore in 2025?

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At HelloSafe, our expert has been tracking the performance of Amazon for over three years. Every month, hundreds of thousands of users in Singapore trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Amazon.

What is Amazon?

How much is Amazon stock?

The price of Amazon stock is rising this week. The current Amazon share price stands at USD 223.41, marking a gain of USD 3.49 over the past 24 hours and posting a positive weekly change. Amazon’s market capitalization now sits at USD 2.372 trillion, with an average three-month trading volume close to 50 million shares. The stock trades at a P/E ratio of 36.39, has a beta of 1.33, and currently does not pay a dividend. Investors should be aware that while Amazon has shown strong momentum, its stock can experience periods of high volatility.

Our full analysis of Amazon stock

After a thorough review of Amazon’s latest financial statements, its market performance over the past three years, and extensive analysis of sector and competitor data using our proprietary algorithms, it is clear that the company remains one of the most closely watched technology giants globally. Drawing on a robust combination of financial metrics, technical signals, and industry trends, we synthesize actionable insights for investors in Singapore. So, why might Amazon stock once again become a strategic entry point into the fast-evolving technology sector in 2025?

Recent performance and market context

In 2025, Amazon has demonstrated remarkable resilience and positive momentum in the face of a complex macroeconomic environment. Over the past year, the stock has climbed to USD 223.41, sitting near the top of its 52-week range (USD 151.61 – USD 242.52), reflecting a year-on-year appreciation that stands out even among high-growth technology peers. The recent intraday increase of +1.59% further highlights strong investor interest, supported by a current market capitalization above USD 2.37 trillion. For Singaporean investors, the company’s global reach and dominant position in cloud computing, e-commerce, and digital advertising make it a portfolio cornerstone. Positive catalysts in recent months include above-consensus quarterly earnings, visible market share gains in advanced cloud services (AWS), and increasing operational efficiency driven by ongoing technology investments. Amazon’s sectoral backdrop is particularly favourable as global digital adoption accelerates, enterprise IT spending rebounds, and the e-commerce ecosystem deepens its penetration across Asia.

Technical analysis

From a technical perspective, Amazon stock shows robust bullish structure and momentum. The price is comfortably above key moving averages—USD 214.42 (20-day), USD 203.86 (50-day), and USD 205.48 (200-day). A Golden Cross (the 50-day average moving decisively above the 200-day) has recently been confirmed, historically a strong bullish indicator for further upside. The RSI (Relative Strength Index) stands at 64.18, indicating ongoing buying pressure but leaving further room before entering overbought territory. The MACD is positive at 1.39, and the stochastic oscillator is also bullish at 79.61, supporting short- and medium-term momentum. Key technical supports are found at USD 219.92 (recent low), while the 52-week high of USD 242.52 now acts as the next major resistance. Breakouts above resistance could attract further institutional flows, reinforcing the stock’s upward trajectory. For investors seeking favourable entry points, current price levels and technical structures suggest that Amazon is potentially entering a sustained bullish phase for the remainder of the year.

Fundamental analysis

Amazon continues to deliver outstanding fundamentals across all core metrics, supporting the current valuation and prospects for long-term appreciation. In Q1 2025, revenue increased by 9% year-on-year to USD 155.7 billion, exceeding market expectations, and net profit surged to USD 17.1 billion. Earnings per share came in at USD 1.59, well above the forecasted USD 1.36, underlining the effectiveness of both topline growth and margin management. Amazon’s strategic expansion into high-growth verticals—including artificial intelligence, generative AI, and advanced cloud infrastructure—has cemented its role at the forefront of industry innovation. The current P/E ratio of 36.39 reflects premium positioning, but considering sector leadership, sustained revenue growth, and the PEG ratio (supported by ongoing earnings expansion), the valuation appears well justified relative to growth prospects. Amazon’s structural strengths include its unrivalled logistics and fulfilment network, fast-growing digital advertising arm, and a powerful, self-reinforcing ecosystem that extends across e-commerce, cloud services, entertainment, and fintech. The relentless focus on R&D and the ability to scale new products rapidly provide a formidable competitive moat, positioning Amazon as an innovation leader well into the next decade.

Volume and liquidity

Trading activity in Amazon shares remains exceptionally high, with average daily volumes around 50 million shares, underlining deep market liquidity and robust investor confidence. This high level of trading ensures efficient price discovery and facilitates straightforward execution for both retail and institutional participants—including those in Singapore who value flexible trade entry and exit. Amazon’s massive free float, coupled with elevated institutional participation, creates a dynamic environment that tends to support premium valuations and rapid response to positive news or technical signals. Strong volume patterns in recent weeks point to sustained buying interest, further validating the positive technical and fundamental backdrop.

Catalysts and positive outlook

Looking ahead, Amazon finds itself at the crossroads of several powerful growth drivers. The continued expansion of AWS—with a 29% share of the global cloud market—sets the pace for the entire cloud segment, with rapid adoption of next-generation AI infrastructure forecast to bring double-digit revenue growth for years to come. Amazon’s leadership in generative AI, including the rollout of custom silicon (Trainium2) and new AI-powered services, reinforces its role as a hub of digital transformation for businesses worldwide. The company’s pledge to invest over USD 100 billion in 2025 alone in artificial intelligence and cloud infrastructure further consolidates its first-mover advantage. Amazon is also broadening its reach through ongoing developments in e-commerce logistics, fintech solutions, and advertising technology, all supported by ESG initiatives and a strong commitment to sustainable growth. As market regulation in the US and Europe evolves, Amazon has demonstrated agility in compliance and adaptation, frequently setting industry benchmarks. For Singapore investors, the region’s surging adoption of e-commerce, cloud, and AI services directly benefits from Amazon’s global scale, network effects, and innovation pipeline, positioning the stock at the heart of the digital economy’s next wave.

Investment strategies

• Short-term: Recent momentum and positive technical signals suggest potential for tactical gains, especially following breakouts above the USD 242.52 resistance. Traders may find opportunities from volatility around results releases or new product announcements.
• Medium-term: Continuing sector tailwinds in cloud, AI, and e-commerce should support further appreciation over the coming quarters. Amazon's operational leverage and guidance upgrades create a favourable environment for position traders and swing investors.
• Long-term: The scale, innovation, and durable competitive advantages of Amazon point to ongoing value creation. Strategic investors focused on technology, digital transformation, or global growth may see the current price as an ideal foundation for compounding capital over several years, particularly given the company’s ability to continuously reinvent itself in response to technological advances and shifting consumer behaviour.

Is it the right time to buy Amazon?

Synthesizing all available data, Amazon stands out for its exceptional financial strength, sector leadership, and relentless drive toward innovation at scale. The stock’s technical foundation is robust, underpinned by strong volume and consistent bullish signals. Combined with impressive earnings growth, an expanding suite of cloud and AI offerings, and proven adaptability, the fundamentals justify renewed investor interest at current levels. The risk-reward balance appears attractive, with analyst targets indicating notable upside potential and strategic catalysts lined up for the months ahead. For Singapore-based investors seeking broad exposure to the most significant trends shaping the global technology landscape, Amazon seems to represent an excellent opportunity to participate in an anticipated new phase of sustainable growth and strategic market outperformance.

Amazon remains a benchmark for both innovation and value creation in global technology markets. In this context, the stock stands poised to deliver further upside as it capitalizes on key secular trends and maintains its powerful position at the intersection of digital commerce, AI, and cloud computing.

How to buy Amazon stock in Singapore?

Buying Amazon stock online through a regulated broker is both straightforward and secure for Singapore residents. Investors can choose between two main methods: purchasing shares outright (spot buying) or trading Contracts for Difference (CFDs) to access leverage. Spot buying gives you real stock ownership, while CFDs allow you to profit on price movements without holding the shares. Both options are available on trustworthy, MAS-licensed platforms. For detailed fee structures and features, you’ll find a broker comparison further down the page.

Spot buying

A cash purchase of Amazon stock means you own actual shares listed on the NASDAQ, participating directly in price gains and voting rights. Singapore brokers typically charge a fixed commission per trade—fees usually range from SGD 5 to SGD 20, depending on the platform.

Amazon Share Gain Scenario

If the Amazon share price is USD 223.41 (about SGD 302), you can buy around 3 shares with a $1,000 stake, including a brokerage fee of around $5.

✔️ Gain scenario:

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading on Amazon shares lets you speculate on price movements without owning the shares. With CFDs, you benefit from leverage, typically up to 5x or more, multiplying both your potential gains and your risks. Fees include the spread (the difference between buy and sell prices) and overnight financing costs for holding positions over multiple days.

CFD position with 5x leverage: Gain Scenario

You open a CFD position on Amazon shares, with 5x leverage.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

It’s essential to compare brokers’ fees and trading conditions before investing in Amazon stock. The choice between spot buying and CFDs should align with your own financial objectives and risk appetite. For more details on suitable brokers, check the comparator available further down the page.

Our 7 tips for buying Amazon stock

The latest news about Amazon

Amazon has reaffirmed its commitment to Singapore’s digital economy through expanded AWS cloud infrastructure investment this week. AWS announced new capacity and enhanced AI services tailored to Southeast Asian customers, reinforcing Singapore’s role as its Asia-Pacific regional hub. This supports local businesses with advanced cloud and AI functionality and is a strategic growth lever for Amazon’s broader international revenues.

Strong Singapore e-commerce performance continues to bolster Amazon’s Asia Pacific market share and drive revenue growth. Recent data reveals accelerated adoption of Amazon’s e-commerce services among Singaporean consumers, with logistics and last-mile delivery enhancements improving the customer experience. This regional momentum complements Amazon’s global scale and contributes positively to its valuation outlook.

Amazon Web Services (AWS) has secured major public sector contracts in Singapore, strengthening local institutional relationships. In the past seven days, AWS confirmed new long-term cloud partnerships with several Singapore government agencies. These deals support smart nation initiatives, digital transformation, and offer Amazon recurring high-value revenue streams anchored in the public sector.

Amazon’s Q2 2025 revenue guidance and ongoing innovation agenda signal positive sentiment from analysts and institutional investors in SG. The company’s announced revenue forecast of USD 159-164 billion and ongoing rollout of generative AI and proprietary Trainium2 chips have drawn positive remark from Southeast Asian analysts, positioning Amazon as a continued leader in tech-driven growth, with Singapore seen as a vital market.

Singapore’s regulatory environment remains supportive of Amazon’s operations, providing clarity and stability for ongoing expansion. Recent government statements confirm the commitment to open digital markets and no new regulatory hurdles for cross-border e-commerce or cloud services, underpinning Amazon’s ability to scale its offerings locally and reinforcing its strategic commitment to Singapore.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.